Social Media Content Specialist

Job Summary

The Social Media Content Specialist is responsible for creating informed digital and print campaigns for Habitat’s retail operation, the ReStores located in Davidson, Wilson, and Dickson counties to grow sales, promote ReStore services, volunteer opportunities, and create and grow online social media engagement. The role provides attractive and informative visual campaigns for ReStore shoppers, donations, deconstruction services, and volunteer opportunities, working with ReStore data while tracking content marketing to better target campaigns. The specialist will research and keep current on all social media platforms, track analytics, and stay up‑to‑date with the technologies used in social media to optimize sales, services, and engagement.

Key Responsibilities

Ensure maximum consumer engagement across all social media platforms by researching and joining key strategic groups and attracting other influencers to raise the visibility of the ReStore’s services, supporting Habitat’s mission.

Produce all print and digital collateral for the three ReStores, requiring strong skills in Adobe Creative Suite / Photoshop, Illustrator, and InDesign, and print and digital production.

Manage social media tools, including posting new arrival items on all ReStore accounts, special sale features, and other ReStore services on Facebook, Instagram, Twitter, Pinterest and YouTube across the three counties.

Post agency information, advocacy, homeowner application support, and sponsor visibility support created by the Senior Marketing Manager included in content posts.

Create the ReStore digital newsletter content and manage the newest arrival website page.

Develop graphics and messaging specifically for social media channels, including text, image, and videos for the ReStore locations as needed.

Create graphics for print and digital campaigns.

Produce compelling social media posts to promote ReStore sales, services, and volunteer opportunities in all three locations.

Monitor all ReStore social media channels for positive messaging, continuity, brand alignment, cross‑platform sharing, feedback, analytics, and best practices.

Post daily items for sale at ReStores in all three counties, and recognize volunteer groups and other ReStore partners to drive sales, services, and engagement.

Monitor and interact with other groups who mention Habitat of Greater Nashville ReStores and attract and work with social media influencers.

Create analytics tracking for communication success and growth.

Post positive engaging branded content daily.

Be an active member of the ReStore team by attending sales meetings and engaging with shoppers, donors and volunteers daily.

Monitor feedback on social media channels and respond when appropriate.

Manage the newest arrival website for all 3 ReStores.

Build the base of social media followers on all platforms.

Collaborate and engage while working with a large diverse audience, and follow directions and work with others.

Perform other duties as directed by management.

Essential Functions

Understand relevant social media channels and how best to communicate and position the Habitat ReStores’ services and offerings, supporting Habitat’s affordable homeownership mission.

Create compelling content to drive ReStore sales across counties, promote ReStore services, Habitat’s mission, homeownership opportunities, and housing advocacy.

Maintain positive interactions with key partnerships and staff.

Use a camera proficiently to help create content, be proficient in layout and design, write concisely, and have good working knowledge of all social media platforms and the nuances of each platform.

Attend weekly travel to the Wilson and Dickson locations.

Possess a valid Driver’s license and insurable driving history.

Maintain regular and reliable attendance.

Qualifications

Bachelor’s degree in marketing or communications with coursework in graphic design is required.

Social media specialist or similar role is required.

Familiarity with basics of photography, video production, Photoshop, and Illustrator is a must.

Experience working with multiple social media sites.

Exceptional at creating visually compelling campaigns for retail services.

Understanding of SEO and social media analytics.

Strong visual, written, and content building skills with excellent communication and relationship‑building skills.

Self‑starter and initiative‑driven.

Collaborative and flexible nature.

Critical thinker and problem solver.

Organized with excellent time‑management skills.

Ability and desire to work respectfully with people of all cultures, languages, national origins, races, ethnic backgrounds, religions, classes, immigration statuses, sexual orientations, gender identities and expressions, ages, mental or physical abilities, and other diversity factors. Must conduct all activities in accordance with Habitat principles.

Time & Other Requirements

40+ hours per week, 8 : 30 am – 5 : 30 pm Tuesday – Saturday.

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industry

Individual and Family Services

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