Marketing Analytics Data Analyst - CRM, Marketing - Lakeland

Are you interested applying your Customer Relationship Management (CRM) skillset to a Fortune 100 retailer? Do you have an innate curiosity to seek out insights and provide recommendations utilizing cutting edge technology and data? Are you looking for a career where customer acquisition, engagement, and loyalty problems come across your desk every day? Do you want to apply your knowledge of customer data and analytics to help solve constantly changing business and customer facing opportunities? Are you interested in utilizing your Alteryx and Salesforce skills to positively impact crucial business decisions?

The CRM Data Analyst is responsible for developing customer and loyalty analytical solutions that support marketing campaign strategy development, execution, and insights. The CRM Data Analyst will bring descriptive analytical skills and direct marketing channel experience to thoroughly understand how to market to our customers most effectively through disciplined segmentation and targeting efforts. This position uses data analytics to uncover trends in customer loyalty and consumer behavior that drive decision making that improves profitability and performance of our stores, products, and services. This position requires an agile software development mindset and the ability to deliver end-to-end full-stack solutions, including ideation / brainstorming, data / feature engineering and cleaning, data wrangling, coding, testing, deploying, data visualization, and maintenance.

Responsibilities include :

• responding to analytical requests that provide data driven business insights and recommendations (including development of interactive dashboards and leadership reporting) across Publix business areas, including : Marketing, Corporate Purchasing, Real Estate, and other support areas
• developing descriptive analytical models to provide business insights and recommendations across Publix business areas, including Marketing, Corporate Purchasing, Real Estate, and other support areas
• the development, execution, deployment, and improvement of team data asset production processes, weekly reporting, automation, QC / data validation, gathering info from SMEs
• participating as the primary analytical support for data driven cross-functional strategic initiatives
• identifying and engaging in opportunities to grow knowledge and skills related to best practices in analytical technologies, methodologies, verification, knowledge of data sets, drawing insights, and communicating learnings

Important : Please note that Publix will not sponsor any hire for this position for an H-1B visa or permanent residence.