Managing Director, Dealer Retail & Consumer Marketing

Head Of Retail & Consumer Marketing

Join Chase Auto, a leader in auto financing with over $85 billion in assets and partnerships with 75% of U.S. franchised automotive dealers. As part of the prestigious JP Morgan Chase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services, from retail lending and captive financing to commercial services like floorplan products, treasury services including deposits, cash management, and payment processing.

The Head of Retail & Consumer Marketing will oversee a team responsible for the strategy, planning, and execution of both direct-to-consumer (B2C) and indirect dealer retail (B2B) segments. The successful candidate will lead development of integrated go-to-market strategies and programs to unlock growth and synergies between the indirect retail and direct-to-consumer car buying and financing audiences and channels. Demonstrative knowledge and experience in creating and capturing demand across the customer journey is key.

Key Responsibilities :

• Strategic Marketing Plans : Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and consumer originations acquisition via prospecting to drive more through the door applications across the Chase dealer network, ensuring alignment with business goals. Oversee owned, earned and paid media in support.
• Brand Strategy : Implement visual identity and brand voice for Chase Auto retail and consumer segments. Lead brand creative and expression in the marketplace to enhance brand recognition and loyalty.
• Sales Enablement : Support the geographic sales force with marketing content, pitch materials, and lead capture and nurturing.
• Segmentation : Maintain dealer segmentation and curate the client database of contacts across the dealer network to ensure targeted and effective marketing efforts. Continue to mature consumer segmentation and consumer buyer persona insights.
• Value Proposition : Maintain a pulse on competitor offerings in the marketplace and best position Chase Auto given its advantages. Partner with business leadership in leveraging feature / benefits mapping to further inform our value proposition, reasons to believe, and go-to-market messaging.
• Marketing Communications : Develop and maintain client and customer contact strategies using campaigns and always-on communication of offerings and advisory leveraging Salesforce Marketing Cloud.
• Client Engagements & Experiences : Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value including live webinars or in-person venue.
• Team Leadership : Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
• Cross-Department Collaboration : Collaborate with sales leadership, product, and other cross line of business teams including branch network to align marketing strategies with business goals and drive integrated solutions.
• Market Analysis & Industry Trends : Analyze market trends and customer insights to identify opportunities for growth and innovation, informing strategic decisions and marketing initiatives. Stay up to date with industry trends and best practices, incorporating them into marketing strategies to maintain competitive advantage.
• Campaign Management : Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact.
• Performance Monitoring : Monitor and report on the effectiveness of marketing strategies and lead generation, using data-driven insights to optimize performance and maximize ROI.
• Budget Management : Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support strategic initiatives.
• Measurement & Reporting : Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making.

Qualifications :

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and / or discretionary incentive compensation, paid in the form of cash and / or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer / Disability / Veterans

Base Pay / Salary : New York,NY $250,000.00 - $450,000.00 / year