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Manager, Paid Social
Manager, Paid SocialDEPT • Washington, DC, US
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Manager, Paid Social

Manager, Paid Social

DEPT • Washington, DC, US
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Manager, Paid Social

We are a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values : better together, relentlessly curious, and get sh

  • t done. It is how we work, how we grow, and how we make things that matter.

At DEPT, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

The Manager, Paid Social is responsible for paid social performance, along with client management and delegation of production resources. They serve as the primary point of contact for their assigned clients by answering client emails and leading weekly calls. They also design and execute paid social channel strategy. The Manager, Paid Social will work with vendor reps and senior team members to hone the strategies they present to clients but are ultimately responsible for project management on accounts they own.

Job Responsibilities

  • Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel to include Facebook / Instagram, TikTok, Snapchat, Pinterest, LinkedIn.
  • Driving account strategy geared towards achieving or exceeding client efficiency and growth goals.
  • Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
  • Quantifying and prioritizing initiatives that will have the greatest impact on account performance.
  • Driving the creation of client roadmaps, testing plans, reports / dashboards, and QBRs / FBRs to meet client needs.
  • Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets.
  • Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates.
  • Effectively leading client calls, speaking to completed projects, performance, and planned initiatives / long-term optimization strategy.
  • Ensuring all account management efforts go through a QA process and are executed / delivered error-free.
  • Owning the relationship between DEPT and dedicated platform reps (i.e. Google, LinkedIn, etc.). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc.
  • Qualifications

  • A minimum of 4 years of paid social experience and be comfortable with topics such as budgeting, bidding, and testing methodology
  • Experience building and optimizing app install and app engagement campaigns is a strong plus, including integration and troubleshooting of SDKs
  • Proven experience with a mix of social media platforms including Meta Ads, TikTok Ads, LinkedIn Ads, Reddit Ads, and / or Pinterest Ads
  • Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients
  • Strong analytical and reporting skills and be proficient in Excel
  • Strong written and verbal communication skills
  • Additional Things That Will Impress Us

  • You are an energetic and creative marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the marketing space.
  • You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
  • What Do We Offer?

  • Healthcare, Dental, and Vision coverage
  • 401k plan, plus matching
  • PTO
  • Paid Company Holidays
  • Parental Leave
  • The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.

    US Remote Range $59,200 - $85,000 USD

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    Manager Paid Social • Washington, DC, US

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