Social Media Editor

Job Details

Role : Social Media Editor

Reporting to : Director of Marketing

Location : Las Vegas (must reside in Las Vegas -in officeposition)

SocialMedia Editor will manage, develop and implement social media for the Yardbirdbrand to boost brand engagement and increase revenue.

We are looking for a creative SocialMedia Editor to work in our marketing department. The Social Media Editor isresponsible for setting social media strategy for the Yardbird brand, inclusiveof defining Yardbird social media guidelines, determining Yardbird social mediacontent pillars. creating social media posts, develop and manage social mediacalendars and work with the marketing and operations teams to brainstormcompelling social media campaigns.

This role will also beresponsible for photographing, videoing, and editing all social media content.

To be successful on this rolethe candidate must have excellent knowledge of various social media platformsand be facile in creating static and digital social media content. A good Social Media Editor combines creativecampaign ideas with analytical skills to create successful posts.

Primary Job Responsibilities

Job responsibilities include,but not limited to the following :

• Developand collaborate on strategies for attracting new followers and engagingexisting followers through social media platforms such as Facebook, Twitter,Instagram, TikTok, Snapchat, and LinkedIn.
• Ideateand edit to produce social-first content that aligns with brand guidelines andcompany positioning.
• Coordinatewith the marketing team to ensure social content is produced for all relevantsocial media platforms in support of overarching marketing plans, inclusive ofpaid social media.
• Research,identify, and stay ahead of relevant content ideas based on current events,trends, and topics that align with the brand’s mission, target audience, andcore values.
• Collaboratewith marketing, operations, culinary and beverage teams to adhere to projectobjectives, requirements, and key performance indicators (KPIs).
• Coordinateand align with various stakeholders, including designers and public relationsteams to ensure seamless project execution within overall marketing campaigns.
• Createsocial-first content with assets both produced by this position and othercreatives, ensuring the alignment of designs and content with overall projectobjectives and brand guidelines.
• Collaboratewith marketing and ops teams to create shot lists storyboards, and mood boardsfor social content and production.
• Developand implement brand voice and tone across social media platforms ensuring brandintegrity and positioning.
• Produceand maintain regular content calendars for social channels, inclusive of seasonalmenus, relevant events, announcements, sales initiatives and tentpoledates.
• Edit,copywrite and post real-time content and live coverage for events, asneeded.
• Utilizeanalytical tools and platforms to measure and analyze campaign performance andderive actionable insights.

Job Requirements

Physical and other requirements :

The physical demands described here arerepresentative of those that must be met by an employee to successfully performthe essential functions of this job. While performing the duties of this job,the employee is regularly required to talk and hear. The employee frequently isrequired to stand; bend; walk; use hands or fingers, handle or feel; talk;hear; see, and reach with hands and arms and requires the ability tooccasionally lift office products and supplies up to 25 pounds . Reasonableaccommodations may be made to enable individuals with disabilities to performthe essential function.