Digital Marketing Manager

Join Us At Entrust

At Entrust, we're shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.

Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It's the curiosity, dedication, and innovation that drive our success and help us anticipate the future.

Position Overview :

We are looking for an experienced digital marketer with strong knowledge of digital marketing best practices and hands-on execution of digital marketing programs. Our online presence is extremely important for the success of our digital marketing programs, and this position will play a big role in helping to drive our business' growth and success.

As a Digital Marketing Manager, you'll play a key role in executing strategies to promote awareness and lead generation for Entrust's brand and products online through search engine optimization, AI search optimization, paid search and paid media advertising, conversion rate optimization (A / B testing), UX, and more.

Basic Responsibilities :

Monitor and evaluate all web requests via Asana and other mediums from the business segments and work with the cross-functional teams (campaign, segment leads, web team) to implement

Collaborate with internal teams to create landing pages and optimize for conversion for paid media campaigns

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and help drive CRO

Perform keyword and prompt research for SEO, GEO and paid search

Assist with Salesforce tracking requests across channels to enable attribution

Help manage 3rd party vendors across different channels

Prepare reporting decks for QBRs and various other reporting needs to stakeholders

Basic Qualifications :

Bachelor's degree preferred in Marketing, Communications, Business or equivalent.

5 years+ of experience in digital marketing (or related) experience, preferably in security or high-tech. Proven experience generating demand through digital marketing channels.

Experience with paid media, paid search, retargeting strategies, SEO, and CRO testing programs.

Experience with Google Ads, Microsoft Bing, Google Analytics, Salesforce, Eloqua and other CRMs.

Strong planning / organizing skills with ability to prioritize work activities.

Preferred Qualifications :

Experience building landing pages in a CMS and / or Eloqua - optimized for paid media.

Strong analytical and metrics-based decision-making experience

Knowledgeable in digital marketing & analytics best practices

Comfort with fast-paced timelines and a fast-paced environment. Willingness to learn and grow.

Ability to work both independently and collaboratively. Self-starter mentality.

At Entrust, we don't just offer jobs we offer career journeys. Here is what you can expect when you join our team :

Career Growth : Whether you're a budding developer or a seasoned expert, we're invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.

Flexibility : Life is all about balance. Whether you're remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.

Collaboration : Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.

We believe in securing identitiesbut it doesn't stop there. At Entrust, we're passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we're creating a community where everyone is encouraged to be themselves.

Ready to make an impact? If you're excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference.

Compensation Range :

The anticipated starting base pay for this position is : $101,042-$148,194 per year (in the primary posting location). Actual compensation will be determined based on geographic location, education, skills and experience. This position is also eligible for the company's discretionary annual incentive plan. In addition to your pay, Entrust offers eligible colleagues and their dependents comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement. Please speak with the recruiter for more details. Note : Benefit and Compensation programs are subject to eligibility requirements and other terms of the applicable plan or program. Entrust has the right to end, suspend or amend any of its plans at any time in whole or in part.

Entrust is an EEO / AA / Disabled / Veterans Employer. For Canadian roles, or where applicable, Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities. If you require an accommodation, contact accessibility@entrust.com .

Recruiter : Richa Srivastava