Social Media Manager

Tracksmith is an independent running brand. We honor the Amateur Spirit upon which the sport was founded and champion the Running Class – the non-professional yet competitive runners dedicated to the pursuit of personal excellence. We offer well-considered and authentic products for training, racing, and rest day. In everything we do, we aim to celebrate, support, and add to running’s distinct culture.

We are looking for an experienced Social Media Manager to lead Tracksmith’s owned and earned brand presence across all social platforms. Like many sports that exist away from the spotlight, running has thrived in the community and global connectedness that social media provides. Social media is a place where Tracksmith has been able to grow and connect with its dynamic community of runners. As part of the Marketing team at Tracksmith, the Social Media Manager will play a critical role in driving innovative approaches to how Tracksmith can harness the power of social platforms to grow its community, brand and business.

Responsibilities

Manage the social calendar, including monthly planning, daily publishing, and ensuring content goes out at brand standards.

Work with the Creative team to curate assets and align on brand vision.

Support the overarching social strategy to achieve brand goals in partnership with the marketing leadership team.

Develop social-first strategies for campaigns, product launches, editorial and community events.

Craft copy for post captions and social creative.

Identify on-brand content creator partnerships and brainstorm and execute whitelisting campaigns.

Optimize YouTube videos with SEO-informed titles, tags, keyword-rich captions, thumbnail images, etc.

Oversee social media community management, including responding to comments, engaging with followers and members, and serving as the eyes and ears of the brand on social channels through monitoring and social listening. Work with our customer service team to ensure brand voice in DMs.

Track and report on monthly channel performance to measure brand awareness, engagement, and audience growth.

Requirements

3+ years working in social media.

Experience planning and executing organic social media campaigns and analyzing their effectiveness.

Ability to create engaging written and video content, and an understanding of why it’s effective.

Past experience with paid social media management.

Proven track record of working autonomously, managing multiple projects, troubleshooting creative challenges and delivering on schedule.

Willingness to travel to major running events around the world to execute “live” social media campaigns.

Highly curious and strong communicator.

Experience with Strava is a plus.

Basic photo / video editing skills a plus.

The annual salary for this role is expected to be between $60,000 and $90,000 depending on a combination of factors, including the candidate's experience, education, and industry knowledge.

TO APPLY

If you are interested in applying for this position, please submit your resume to social-media@tracksmith.com.

Due to internet hiring scam attempts, we encourage applicants for open positions listed at Tracksmith to apply through the following site : tracksmith.com / pages / team. All communication with the hiring team at Tracksmith will come directly from a @tracksmith.com email address. Please reach out to careers@tracksmith.com if you have any questions or concerns.

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