Marketing Manager

Position Title & Department :

Marketing Manager; Professional and Continuing Education

Posting #

5407

Department Description :

The University of San Diegos Division of Professional and Continuing Education (PCE) offers a robust portfolio of courses and programs needed by aspiring professionals that evolve in response to their professional development in the fields of business education and health care.

PCE nurtures key partnerships on the local national and international level to better serve working professionals who seek to enhance or build their careers as well as with their employers to help achieve their highest value and potential.

University Description :

The University of San Diego an engaged and contemporary Catholic institution was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972 USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth goodness and beauty. Inspired by this centuries old tradition of Catholic higher education the University welcomes people of all faith traditions and any or no religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanitys urgent challenges.

Detailed Description :

Under direction of the Marketing Director the Marketing Manager(MM) is assigned to work on educational programs in the Division of Professional and Continuing Education to : manage marketing strategies and campaigns that yield a quantifiable and significant return on

marketing investments across the spectrum of channels; positively impact the fiscal performance of the programs and the quality of Professional and Continuing Education relationships with internal and external constituents who are collaborative partners; and is responsible for creating brand promise and attributes that are unique and important to the target audience for each degree program presented to the marketplace developing compelling messaging campaigns and stewarding the campaign process with all stake holders. Increase inquiries and enrollments by prospective students while decreasing cost per addition the MM leads and implements brand strategy development research copywriting interpersonal collaboration project management analysis and staff / vendor management; Generates effective unique positioning for assigned existing programs and those targeted for launch; and conceives plans coordinates and implements a comprehensive and multi-channeled marketing and communications program with the goal of increasing student enrollments and revenue in a self-supporting environment and positively shaping Professional and Continuing Educations identity profile and visibility within the community.

Duties and Responsibilities :

Collaborate with and support the Marketing Director Program Departments and Recruitment Services teams to build marketing campaigns that find and acquire student prospects and help convert them to students :

• Recommend budget for marketing spend and CPL for each program and participate in each re-forecasting initiative.
• Monitor the budget for each marketing program campaign with the goal of optimizing return on marketing investment.

The Marketing Manager works with the Marketing Director to plan and implement program-specific strategic and multi-channeled integrated marketing and communication plans for degree programs including : selection negotiation and booking of media lists career and educational portals print broadcast referrals and Web activities for social media and search activities for each program assigned :

Support an integrated product marketing and communications strategy and implementation :

Conduct market research enrollment analysis and marketing assessments :

Monitor track and report on all campaign activities :

Other duties as assigned

Special Conditions of Employment :

Background check : Successful completion of a pre-employment background check.

Degree Verification Requirement : Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.

Job Requirements :

Minimum Qualifications :

Performance Expectations- Knowledge Skills andAbilities :

Posting Salary :

$5720 - $5875 per month; Excellent Benefits

The University of San Diego offers a very competitive benefits package including; medical dental vision a retirement contribution given to you by the University and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer. USD : Human Resources : Benefits

The salary range provided in this posting reflects what we reasonably expect to pay for this position. Actual compensation offered or earned is dependent on experience education and other factors including departmental budget.

Special Application Instructions :

Resume and Cover Letter Required

Click the Apply Now button to complete our online addition please upload a cover letter and resume to your application profile for the hiring managers review. If you have any questions or difficulties please contact the Employment Services Team at

Additional Details :

Hours : 37.5 hours per week

Closing date : Open until filled

Note : External job postings will be up for at least three days. After that time applications will be reviewed by the hiring manager / committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.

The University of San Diego is a smoking and tobacco-free campus. For more information visit Experience :

Manager

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 5720 - 5875