Sr. Specialist, Base Growth Strategy

Job Opportunity At Comcast

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for delivering an optimal, unified customer journey across search, display, and onsite to drive engagement and conversion. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.

Core Responsibilities

• Develop the marketing plan for the paid search program by running a multi-million dollar budget to ensure KPIs are achieved (acquisition, revenue, lifetime value, etc).
• Lead daily relationship with vendor to advise on business goals and campaign objectives.
• Build and execute test plans for search ad copy and landing pages. Determine rollout optimization strategies after analyzing data and deriving actionable insights.
• Perform daily search engine crawls to identify areas of opportunity for search engine optimization.
• Update tagging to ensure ranking for high traffic and strategic keyword groups Build daily search engine optimization reporting.
• Act as search engine optimization representation for technical (Agile) teams and user experience (UX) to review all new pages and advise on content and tag requirements to positively impact search engine results.
• Provide recommendations and execute strategies for content development in coordination with search engine optimization goals general and keyword specific.
• Provide leadership and oversight to lower-level Digital Marketing Specialists.
• Primary point of contact for all site-marketing initiatives for business as usual brand marketing.
• Analyze raw data, draw conclusions, and develop actionable recommendations.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employee Expectations

Employees at all levels are expected to :

Disclaimer

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Skills

Customer Journey; Digital Marketing; Strategy Execution

Education

Bachelor's Degree

Relevant Work Experience

5-7 Years

Job Family Group

Marketing