Director of Integrated Marketing Communications

Marketing Role At BD

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

This marketing role will support the Diagnostic Solutions (DS) business strategy through consultation, development, management and governance of best-in-class, strategic marketing communications plans (digital and F2F). Scope is inclusive of electronic media, print and social environments including, but not limited to; web, eCommerce, mobile, and traditional print for executing multiple campaigns for lead generation and improved customer experience. Additionally, the leader of the team will drive omnichannel transformation that supports differentiation while maximizing the return of marketing investment. The successful candidate will be an innovative and inspirational thought leader, bringing new ways of working and building relationships across the Business and the Corporate team to ensure successful execution of DS efforts.

About the role :

Directs the development and execution of strategic communication plans. Collaborates with Regional and Global Marketing leadership and MarCom associates to align with and support marketing objectives, drive strategic priorities, and execute tactics. Alignment is across all aspects, including the development and standardization of brand positioning, content creation, core messages, regional-specific value propositions for target segments, marketing mix, strategically relevant marketing claims and calendaring of campaigns.

Works in close collaboration with the Regions, Business, and the Corporate digital COE on the refinement of a complete and consistent digital comms environment inclusive of infrastructure and configuration of digital tools, starting with audit and analysis and connecting the whole ecosystem to build, execute, optimize, and measure integrated campaigns.

This includes :

The overall development of the strategy, design and implementation, corresponding software elements and measurement of digital campaigns in terms of investment, return and effectiveness, from the top of the funnel to opportunity creation in Salesforce.

Leading the architecture and technology associated with web experience, web design, e-catalogues, and e-business.

Proven history of driving revenue through high quality lead generation, with a constant focus on data quality, SQLs, and opportunities within our CRM.

Drives standardization of brand messaging, positioning and core value offers that ladder up to overarching solutions (i.e., BSI, etc.). Rationalizes, coordinates & rebrands existing, high value collateral as necessary across brochures, photo shoot, claims, approvals, printing, websites, etc.

Leads key stakeholders in the development of creative briefs and review creative concepts to ensure effective alignment with business goals, marketing objectives, BD brand identity.

Supports OUS teams with strategic tradeshows and events; develops and executes US region tradeshow and event strategy and execution including communication strategies and lead viable tactics that deliver measurable results.

Actively leads, builds, and manages the internal design team and leverages external agencies to support projects that can't be addressed by the internal team. Actively leads, builds, and manages the marketing communications team, digital marketing and website and video / film teams.

Ensures compliance to BD Quality / Regulatory / Legal and MarCom operational policies and procedures. Administers the quality LMR review / approval system and process. Individual is responsible for expense management, and for the accurate reporting of budgets and mROI on a regular basis.

Proactively shares best practices and learnings with peers across the organization and with the broader commercial team.

Education and experience required :

Minimum of 5 years' experience managing marketing teams in a high tech and / or medical industry.

Experience successfully building, coaching, and motivating teams while holding employees accountable.

Bachelor's degree required in related field, i.e., Communications and / or Marketing. Master's degree preferred.

Experience in communications planning, working with creative agencies, development of positioning & messaging, including sales messaging / white board development, managing print production, photo and video shoots, and design projects is mandatory.

Demonstrated advanced knowledge of digital marketing, internet trends and practices, and appropriate platforms and methodologies based on business needs.

Strong planning, organizational, and analytical skills

Deep experience with launching integrated marketing campaigns and brand development.

Strong ability to communicate effectively with all levels of the organization (verbal, written and presentation skills).

Ability to work with other disciplines in an international environment.

Experience in the Adobe Experience Suite of products, marketing automation platforms, and Salesforce CRM is a must.

Demonstrated ability to establish and maintain effective working relationships with all constituents across a matrixed organization.

Ability to travel 25%

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Salary Range Information : $147,600.00 - $265,800.00 USD Annual