Senior Marketing Automation Specialist

Job Description : The Opportunity :

Workhuman is looking for a Senior Marketing Automation Specialist to join our energized automation team that is pivotal in the go to market function ! This position offers the unique opportunity to play an integral role in lead generation nurturing email marketing global campaigns and other customer outreach programs all while growing your skills and expertise in new marketing automation technologies. The day-to-day work is highly collaborative with the broader marketing team in executing campaigns and driving best practices.

• This is a hybrid role which requires at least 3 days a week onsite in our (brand new!) Framingham MA office
• Applicants must have valid permanent work authorization in the U.S. (e.g. U.S. citizen permanent resident). We are unable to offer visa sponsorship for this role.

What we can off er you :

Create emails website landing pages forms lead lists and reports

Create manage Q&A and execute marketing campaigns. Coordinate elements from multiple teams to execute on deliverables for marketing campaigns and projects

Lead the broader marketing team in making data driven decisions using reporting and analytics to improve and report on campaign performance

Create data segmentation filters distribution lists for campaigns lead scoring enhancements and buyer journey experiences will maximize lead conversions and reduce unsubscribes across our ecosystem

Collaborative marketing operations team that works with a variety of Workhuman teams while providing the opportunity for individual team members to lead and strategize on campaign execution / optimization

Achievements :

Strong understanding of marketing processes including campaign execution Q&A testing and conversion measurement

Has the ability to work with multiple internal stakeholders and

Experience prioritizing assigned work to ensure deadlines are met

An eye for detail and quality checks to ensure data excellence

The skills you will bring :

3 years of experience in Marketing or Marketing Systems

Basic knowledge of HTML and CSS a plus

Experience with Marketo or Salesforce Marketing Cloud a plus

Creative problem-solving and excellent communication skills

Bachelors degree or equivalent preferred

The base salary range for this position is $75000$90000. Offered base compensation within this range will be determined based on the candidates qualifications experience geographic location and other factors relevant to the scope and responsibilities of this role.

This role is also eligible for bonus or other variable compensation based on job performance and our standard benefits package which supports employee well-being and work-life balance.

Thank you for considering joining our team. We strive to create an inclusive and accessible application process for all candidates. If you encounter any difficulties or have specific accessibility requirements while applying for this position please dont hesitate to reach out to us at g for assistance. We are committed to ensuring equal access to opportunities for all individuals.

The Company :

At Workhuman our mission is to bring more humanity to the workplace. We recognise and embrace individuals differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you dont think you check every single box above please still consider applying. Were looking for a human who is collaborative and innovative with a growth mindset. We love what we do because were shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the worlds leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank talk and celebrate each other creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.

Did you know we have an award-winning culture across EMEA and North America :

We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology inand 2022.

In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.

We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston U.S. Best Large Places to Work and U.S. Best Places to Work.

There are currently over 7.5 million users on the Workhuman cloud across 180 countries.

Our core values are Respect Determination Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age sexual orientation gender identity and / or expression marital civil union or domestic partnership status past or present military service or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company and we seek to recruit develop and retain the most talented people from a diverse candidate pool.

Required Experience :

Senior IC

Key Skills

Controlling Experience,Distributed Control Systems,Pardot,Crystal Reports,Marketing Automation,Salesforce Marketing Cloud,Warehouse Management,HubSpot,Responsys,Email Marketing,Leadership Experience,Programmable Logic Controllers

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 75000 - 90000