VP of Sales - Automation Technology

Crawford Thomas RecruitingChattanooga, Tennessee

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Vice President of Sales

Location : Chattanooga, TN | Base : $100K–$140K + Bonus

About the Company

Our client is a long-established manufacturer of rugged computing systems designed for harsh industrial environments. With a focus on reliability, customization, and responsive service, they deliver mission-critical technology solutions to companies in sectors like food processing, pharmaceuticals, aerospace, and general manufacturing.

The Opportunity

Our client is seeking a results-driven Vice President of Sales to lead their sales strategy across both direct and channel partner models. This is a pivotal leadership role with the mandate to grow top-line revenue, build strategic relationships, and lead a high-performing sales team in a hands-on capacity.

Key Responsibilities

Direct Sales Leadership : Personally manage and close high-value accounts in industrial sectors by selling ruggedized computers and plant-floor computing solutions.
Channel Development : Expand and nurture partnerships with Distributors, Independent Sales Organizations (ISOs), and Rep Firms to increase market penetration.
Team Management : Hire, coach, and lead a sales team focused on both direct sales and channel success; foster a high-performance culture.
CRM Excellence : Leverage HubSpot CRM to manage pipelines, analyze performance data, and ensure accurate forecasting and reporting.
Strategic Planning : Develop and execute pricing strategies, sales forecasts, and go-to-market initiatives aligned with company goals.
Cross-Functional Collaboration : Partner with engineering, operations, and marketing to translate customer needs into actionable business improvements.
Effective Communication : Create persuasive proposals, reports, and internal communications that drive alignment and clarity.

Qualifications

Proven success selling industrial automation or ruggedized computing solutions into plant-floor environments.

Experience managing or working closely with Distributors, ISOs, and Rep Firms.

Demonstrated leadership in building and scaling sales teams.

Strong working knowledge of HubSpot or a similar CRM platform.

Excellent communication skills with the ability to articulate complex solutions clearly and persuasively.

Highly organized and self-motivated with a track record of hitting or exceeding sales targets.

Bachelor's degree preferred; equivalent experience welcomed.

Why Join?

This is a rare opportunity to take the helm of a sales organization at a company with an established reputation and significant growth potential. Compensation is highly negotiable for the right candidate, including a generous base and performance-based bonuses.

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Vp Of Sales • Chattanooga, Tennessee