Startup Marketing Manager

Job Description

Startup Marketing Manager

About Zendesk for Startups

Zendesk for Startups empowers startups to scale and thrive by delivering best-in-class customer experience solutions. With over 160,000 customers globally, we've supported trailblazing companies such as Slack, Uber, Instacart, Canva, Nubank, Limebike, and Deliveroo from their earliest stages. Our mission is to drive sustainable startup growth through strategic partnerships, vibrant community engagement, and innovative go-to-market programs.

About the role

As the Startup Marketing Manager you will play a pivotal role in elevating Zendesk for Startups' presence by delivering targeted, valuable content and digital campaigns that educate startups on our product capabilities and support scalable CX growth. You will own an end-to-end content and digital marketing strategy aligned with Zendesk's startup positioning to engage startups at every stage-from top-of-funnel awareness to onboarding nurture and sales enablement.

We're looking for a strategic marketer and creative storyteller who deeply understands startup audiences and can lead integrated marketing programs that accelerate global startup acquisition, activation, and loyalty.

What You'll Be Doing

Content Strategy & Creative Development

• Refine and articulate a clear, compelling value proposition and messaging that shows why startups should choose Zendesk's scalable, flexible, AI-driven CX platform.
• Own and develop the global startup content strategy to engage startups across all stages-from awareness to onboarding nurture and sales enablement. This includes onboarding content, customer success stories, thought leadership, product positioning, production / solution content, industry reports, newsletters, and SEO-optimized content across mixed media (written, video, podcasts).
• Collaborate closely with product marketing, performance marketing, and regional partner teams to create content aligned with startup needs and evolving market trends.

Organic Social Media Planning & Implementation

Digital Campaign Management

Cross-Functional Collaboration & Global Execution

What You'll Bring

Basic Qualifications :

Nice to haves :

The US annualized base salary range for this position is $124,000.00-$186,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.

Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA / EEO / Veterans / Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.