Communications Specialist - Social Media

Job Description

Job Description

U.S. Committee for Refugees and Immigrants (USCRI), is a non-governmental, not-for-profit international organization with a mission to protect the rights and address the needs of persons in migration by advancing fair and humane public policy, facilitating, and providing direct professional services, and promoting the full participation of migrants in community life. For over 100 years, we have shaped history with the belief that immigrants strengthen our communities, economy and social fabric through freedom, hard work, and family unity. To learn more about our work, please go to our official website at www.refugees.org.

OVERVIEW

The Communications Specialist, Social Media, will be responsible for supporting USCRI’s efforts to expand the organization’s visibility and enhance its reputation using social media channels and tools. Through effective social media strategies, creative storytelling, and content creation, the Communications Specialist will be a critical member of the Communications team. The ideal candidate will enhance brand awareness and increase social media traffic and engagement. This position will report to the Director of Policy and Communications and work closely with the rest of the Communications team. This is a fast-paced work environment, and the ideal candidate will be able to prioritize tasks and pivot to address emerging issues that are relevant to USCRI’s work.

ESSENTIAL DUTIES AND RESPONSIBILITIES

This job description identifies the key responsibilities and expectations for work performance; however, it does not encompass all specific job responsibilities that you may be required to perform.

• Manages and executes campaigns across various digital channels including X (Twitter), Facebook, Instagram, LinkedIn, and Bluesky. Ensures brand consistency in tone, style, and messaging across all social channels.
• Develops social media marketing strategies that align with the organization’s communications goals, including defining key performance indicators (KPI) and measuring campaign success. Monitors analytics and prepares regular reports on performance, engagement, and reaches across platforms to inform future strategy; proactively develops and manages the organization's social media content calendar;
• Experience developing and producing longer-form video content for YouTube and other social platforms, with a focus on storytelling and audience engagement, is an asset.
• Role Focuses heavily on content creation – writing, creating, and posting content such as blogs, videos, graphics, and other updates – regularly collaborating with the Communications and policy teams and other departments.
• Provides guidance and support to staff contributing to social media content and coordinates with external partners or vendors as needed.
• Develops and manages paid social media campaigns, including budget oversight and performance optimization;
• conducts market research and analyzes trends to identify new opportunities and improve campaign performance;
• Stay up to date with emerging social media trends and technologies; and
• Performs other job-related duties as assigned by the supervisor.

All the above duties and responsibilities are essential job functions subject to reasonable accommodation. All job duties indicated are not an exhaustive statement and other job-related duties may be assigned as required by the supervisor.

POSITION REQUIREMENTS

TRAINING REQUIREMENTS

PHYSICAL DEMANDS

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. The requirements listed are representative of the knowledge, skill, and / or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Such accommodations must be requested by the applicant to be considered.

ADDITIONAL NOTES

EQUAL EMPLOYMENT OPPORTUNITY

U.S. Committee for Refugees and Immigrants is an equal opportunity employer. We maintain a policy of equal employment opportunity without regard to race, color, national origin, ancestry, religion, sex, sexual orientation, gender identity, domestic partnership status, marital status, physical or mental disability, AIDS / HIV status, age, political affiliation, genetic information, veteran status or any other characteristic protected by applicable law.