Chief Marketing Officer (CMO) and Vice President, Growth Marketing

Chief Marketing Officer (CMO) and Vice President, Growth Marketing

About the Company

Small business specializing in live events, online training courses & coaching services

Industry

Professional Training & Coaching

Type

Privately Held

About the Role

The Company is seeking a Chief Marketing Officer (CMO) with a focus on growth marketing. The ideal candidate will have a proven track record in D2C growth for similar businesses, particularly in the areas of online sales funnels, customer acquisition strategies, and tactics that have led to significant growth through performance media, paid search, and direct response advertising. Expertise in retention marketing, including email, SMS, and telemarketing, is essential, as is a deep understanding of the customer journey and the ability to drive transformation across various business operations. The CMO will be responsible for leading a small but dynamic internal marketing and sales team, with a hands-on approach to developing brand awareness and directly sourced leads.

Candidates for the CMO position at the company should have a background in senior marketing roles, with a history of working in a full-time capacity at multiple companies. The role requires a leader who can demonstrate the ability to profitably double sales revenue and has experience in targeting individual entrepreneurs and small business owners. The successful candidate will be expected to make a major contribution to the company's growth and should be prepared for a long-term, inspiring opportunity. The focus is on direct-to-customer tactics, and the CMO will be instrumental in the development of customer acquisition and retention strategies that convert to excellent ROI and ROAS. The position is ideal for a marketing professional who is passionate about the industry and is looking to make a significant impact in a dynamic, fast-paced environment.

Travel Percent

Less than 10%

Functions

• Marketing