Marketing Manager

Marketing Manager

Experienced and strategic individual desired to lead our marketing initiatives, drive brand growth, and oversee campaigns that engage customers and strengthen market presence. This role requires a balance of creativity, analytical thinking, and leadership to ensure our marketing efforts align with business objectives. The Marketing Manager is a visionary who will help shape and execute the company's brand, growth, and customer engagement strategies. This role goes beyond managing day-to-day marketing activitiesit requires a blend of foresight, creative innovation, and analytical rigor to drive sustainable business growth.

Essential Functions

• Conducting market and competitor research, identifying target audiences and consumer trends, and using data analytics to inform decisions and measure campaign effectiveness
• Define and own the companys marketing vision, positioning, and long-term strategy
• Align marketing initiatives with overall business objectives and revenue goals
• Build and protect the companys brand identity across all channels
• Ensure consistent messaging, tone, and visual representation
• Lead digital content and performance marketing strategies
• Expand market share through innovative customer acquisition and retention programs
• Conduct competitive analysis and market research to identify opportunities and threats
• Report results to executive leadership with transparency and clarity
• Continuously optimize campaigns based on data-driven insights
• Building and maintaining brand awareness and positioning, ensuring consistent messaging across all platforms
• Working closely with other departments, such as sales, product development, finance, and operations, to ensure cohesive strategies and meet company-wide goals
• Plan, execute, and optimize multi-channel marketing campaigns (digital, social, email, events, print)
• Track KPIs and ROI for campaigns, providing regular performance reports
• Staying updated on market trends and competitor strategies, conducting market research, and gathering insights to inform marketing decisions and stay ahead in the industry
• Conceptualizing and implementing marketing strategy in alignment with business objectives
• Designing, planning, and executing effective marketing campaigns in line with the marketing strategy, and establishing metrics to measure campaign effectiveness and ROI

Competencies

Required Skills and Qualifications

This position has direct reports.

Work Environment

Work may be performed in a well-lit indoor office, production setting, outdoor / indoor shop environment, or enclosed vehicle with adequate ventilation and protection from extreme weather conditions.

Physical Demands

Sedentary physical activity involving non-strenuous administrative tasks. Manual dexterity sufficient to work with the fingers.

Position Type / Expected Hours of Work

This is a full-time, in-office position. Standard hours are Monday through Friday, 8 : 00 a.m. to 5 : 00 p.m. Overtime may be required. AMPORTS supports a hybrid schedule with the ability to work from home one day per week, subject to supervisor approval.

Travel

Moderate overnight travel (15%30%) by land and / or air.

Work Authorization / Security Clearance

Must be able to obtain a TWIC badge (Transportation Worker Identification Credential).

Other Duties

Please note : This job description is not designed to cover or contain a comprehensive listing of duties, responsibilities, or activities that may be required. Duties may change at any time with or without notice.

The salary range for this position is $100,000 to $125,000.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.