Chief Marketing Officer

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UB Greensfelder is seeking a visionary and strategic Chief Marketing Officer (CMO) to lead our marketing and business development efforts, ensuring that we effectively communicate our firm's value, enhance our brand reputation, and drive sustainable growth.

UB Greensfelder LLP is an Am Law 200 law firm dedicated to exceeding client expectations and delivering superior, customized legal solutions. The firm's attorneys advise regional, national, and global businesses on a wide range of sophisticated legal matters across more than 25 specialized practice and industry groups. Renowned for its best-in-class client service and litigation excellence, UBG was named "2025 Ohio and Missouri Firm of the Year" by Benchmark Litigation and consistently earns top-tier accolades from Chambers and Partners. Established in 2024 through the merger of Ulmer & Berne LLP and Greensfelder, Hemker & Gale, P.C., UB Greensfelder has quickly emerged as a super-regional powerhouse firm in the Midwest and in top-tier business centers. For more information, please visit Our Business Begins With You®

Position Overview

The Chief Marketing Officer (CMO) will be responsible for the overall marketing, business development, and communications strategy for the firm. The CMO will work closely with the Chief Operating Officer and leadership team to align marketing efforts with the firm’s goals and client needs. This role requires an in-depth understanding of the legal industry, client acquisition strategies, and branding, with the ability to oversee a range of marketing initiatives, including content development, digital marketing, events, public relations, and client relations programs.

The ideal candidate will bring a combination of strong leadership, creativity, and analytical skills, as well as a deep understanding of how marketing and business development contribute to the growth of a law firm.

Key Responsibilities

Marketing Strategy & Leadership : Develop and Execute Marketing Strategy to align with the firm’s objectives and target client base.

Market Positioning & Brand Development : Position the firm as a thought leader, ensuring brand messaging reflects the firm’s expertise and values.

Competitor & Market Analysis : Conduct competitive analysis and industry research to inform marketing strategy and positioning.

Business Development & Client Engagement : Oversee client engagement strategies, identify and pursue new business opportunities.

Lead Generation & Conversion : Develop business development strategies with practice groups, including targeting prospective clients and cross-selling services.

Client Retention Programs : Create programs to maintain client relationships, including thought leadership content, newsletters, and events.

Digital Marketing & Communications : Lead digital marketing efforts (SEO, SEM, social media, content marketing, website optimization).

Website & Content Development : Oversee development of client-focused content and ensure website optimization.

Social Media & Public Relations : Manage the firm’s presence on key social platforms and position the firm as an expert voice in the legal sector.

Thought Leadership & Industry Engagement : Develop content strategy and oversee webinars, case studies, whitepapers, and speaking engagements.

Events & Conferences : Plan and execute industry events and client seminars; ensure representation at relevant forums.

Speaking Opportunities & Publications : Identify engagements and publications to enhance market presence.

Team Leadership & Development : Manage and develop the marketing and business development team; collaborate with lawyers and practice groups.

Cross-Functional Collaboration : Coordinate with HR, IT, Finance for aligned firm-wide branding.

Budgeting and Financial Management : Manage the marketing budget and track ROI.

Marketing Analytics & Reporting : Use KPIs to track performance and report results to leadership; incorporate client feedback & market trends.

Qualifications

Education : Bachelor’s degree in marketing, business administration, or related field; advanced degree (MBA, JD, or similar) is a plus.

Experience :

Minimum of 10+ years of marketing leadership experience, preferably in the legal industry.

Proven success in developing and executing marketing strategies that drive growth and brand awareness.

Experience in digital marketing, public relations, content creation, and event planning within a law firm or similar professional services environment.

Skills & Expertise :

Strong understanding of the legal industry, market dynamics, and client acquisition.

Experience leading cross-functional teams and fostering a creative, results-driven culture.

Expertise in digital marketing channels (SEO, SEM, social media, email).

Ability to analyze marketing data and adjust strategies to meet firm objectives.

Excellent communication and interpersonal skills, with the ability to collaborate with senior leadership and attorneys.

Personal Attributes

Strategic thinker with a results-oriented approach.

Strong leadership and team-building abilities.

Ability to manage multiple projects and priorities simultaneously.

Highly adaptable and innovative with a strong understanding of emerging marketing technologies.

Proactive, self-starter, and problem solver with exceptional organizational skills.

UB Greensfelder recognizes the importance of forming inclusive teams of attorneys and staff to foster an environment where creative solutions are made for our clients, and all have the opportunity to thrive and succeed. We encourage candidates from a variety of backgrounds to apply to be a part of our team.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing and Sales

Industries

Law Practice

UB Greensfelder is an equal opportunity employer. We value a diverse workforce and an inclusive environment for all employees.

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