Non-Genetic Product Line Manager

Role Overview

ABS Global, a Genus company, has an exciting opportunity. We are looking for a Non-Genetic Product Line Manager to lead the development, marketing, and performance of our non-genetic product offerings designed to add value to dairy and beef customers globally. This role is responsible for managing the product lifecycle, conducting market research, and collaborating with cross-functional teams to drive innovation and ensure market success. The Non-Genetic Product Line Manager will identify opportunities, optimize product offerings, and align product strategies with the company's broader goals. Key products in this portfolio include Uddercare, Silage Additive, Genomic Testing, Bovisync, and Heat Detection Systems.

We are looking for visionary leaders with strong financial acumen and strategic thinking abilities, capable of deeply understanding our unique market dynamics and customer trends to help shape and execute product strategies that drive a profitable future for ABS. Candidates must demonstrate the ability to create and implement short- and long-term product strategies and plans that deliver measurable financial results across various our different customer segments globally.

The Product Line Management (PLM) team collaborates closely with marketing, commercial and strategic accounts, and product development (PDV) teams to anticipate market shifts and customer needs and adapt our business and product portfolio as needed. The team will also play a key role in long-term product planning and forecasting demand, guiding future company investments while clearly communicating strategies and outcomes to stakeholders at all levels.

This is a newly created position within the PLM team, designed to significantly enhance our competitive position in the market. By fostering a deep understanding of market trends, leveraging data-driven decision making, and applying forward-thinking strategy development, this role will play a pivotal role in driving our future growth. We believe that this team's ability to anticipate market needs and respond with innovative solutions will be a key factor in positioning ABS as a leader in the industry for years to come.

This position is located remotely in the US and with travel estimated at 20%.

The salary range for this position in the US is $130,000 - $190,000 USD. The salary provided is a good faith estimate representative of all experience levels. Genus considers several factors when extending an offer, including but not limited to, the role, function and associated responsibilities, a candidate's work experience, location, education / training, and key skills.

We would also consider employees working in other countries where Genus does business in LATAM and EMEA. Compensation and benefits would be aligned to that country.

You Will

• Drive the highest long-term profit value from our non-genetic product portfolio by utilizing in-depth industry knowledge, analytical capabilities, and understanding ABS customer needs to maximize product usage globally.
• Collaborate with product suppliers to ensure product attributes align with the needs of dairy and beef customers.
• Develop and implement individual product strategies to maximize value generation from each product.
• Provide guidance to commercial managers on global pricing and restrictions.
• Work closely with commercial leads to ensure product alignment with market strategies.
• Continuously gather customer, market, and competitor insights to inform product strategy and tactics.
• Partner with the Marketing Team to develop global campaigns aimed at increasing market penetration and lead generation.
• Create commercial training materials on product capabilities and selling stories.
• Take full accountability for the P&L of each Non-Genetic product.

Requirements

Excellent English-speaking and business writing skills required. Ability to travel internationally as per the needs of the business (occasional international travel). Bachelor's degree in Agribusiness, Animal Science, Business, or a related discipline. Proven experience in product management, preferably within the beef, dairy or broader food industry. Proven track record of managing a product line with demonstrated success in product development, marketing, and sales. Knowledge of the beef and dairy industry, including market dynamics, customer preferences, and regulatory environment. Proficiency in financial modelling and pricing strategies. Ability to work cross-functionally and lead teams. Proficiency in product management and CRM software. Excellent communication skills with the ability to inform and influence stakeholders at every level. Strong analytical skills, with the ability to interpret data and generate insights to inform strategic decision-making. The ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.

Business Overview

Genus is an agricultural biotechnology pioneer. We are a global FTSE 250 company, headquartered in the UK, and listed on the London Stock Exchange. Genus PLC has a presence in over 70 countries and a global workforce of over 3,000 employees and growing. We are a worldwide leader in porcine and bovine animal genetics, partnering with farmers to transform how we nourish the world a mission that is important to a sustainable future.

ABS Global is a Genus company and is the world-leading provider of bovine genetics, reproductive services, technologies and udder care products. Marketing in more than 70 countries around the globe, ABS has been at the forefront of animal genetics and technology since its founding in 1941. We are uniquely positioned as a global player with a dedicated research and development function and an international distribution network. We breed and distribute the genes of the world's best bulls, scientifically selecting livestock whose offspring is designed to increase the profitability of our customers who are some of the world's biggest farmers and food producers. IntelliGen Technologies is the technology within ABS that develops sexed bovine genetics that helps customers maximize their profitability and reach their end goals in a fast and efficient manner.

Our vision is clear : Pioneering animal genetic improvement to sustainably nourish the world.

Benefits Overview

At Genus, we offer a competitive salary. Benefits include health, dental, vision, FSA / HSA, long and short-term disability, 401K, tuition reimbursement, paid holidays and ETO (earned time off). This position will have opportunities for growth.

Equal Employment Opportunities

Genus is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Genus prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Genus conforms to the spirit as well as to the letter of all applicable laws and regulations.

Recruitment Fraud Warning

Genus plc will never ask you to provide fees or payment for computer, software, or other equipment or supplies during the recruitment and / or onboarding process. If you have any questions about your individual application, please contact the Genus Talent Acquisition team at recruiting@genusplc.com.