Director, Brand Marketing

Director, Brand Marketing

Studio / Department : Marketing

Employee Type : Full Time, Regular

Location : San Diego, CA / Remote (Daybreak Approved Remote Locations (CA, WA, TX, NY))

Salary Range : $130,000 - $160,000, pay may vary on location.

About Our Studio

Our headquarters is where the gaming culture and Southern California lifestyle meet, creating a vibrant work environment that epitomizes our belief that every day should be well played. Daybreak San Diego is the home of Darkpaw Games, creators of the legendary EverQuest and EverQuest II games. This is also the home of Rogue Planet Games, the award-winning MMOFPS PlanetSide 2 developer.

The perks of working at Daybreak San Diego extend well beyond the beautiful weather in this prime location. Access to the local gym, as well as on-site fitness classes, game nights, and a strong appreciation for the local craft brew scene (we even turned one of our original game servers into an on-site kegerator), are just some of the ways that make working at Daybreak (San Diego) exciting! Working here is about being part of a community.

The Opportunity

The Brand Marketing Director will be joining a close-knit team of experienced professionals to bring titles on console and PC to market. The ideal candidate is classically trained in brand development and marketing and will lead the marketing department in developing effective campaigns that will capture the attention of gamers. This role will work closely with internal teams including Product Team, Creative Services, Community, and PR, as well as external partners to elevate consumer positioning, branding, and promotions of our entire portfolio of games.

Key Responsibilities

• Product Marketing Leadership : Oversee marketing team and all product marketing efforts including branding, advertising / paid media, social media, and influencer marketing for Daybreak's portfolio of games. Review and approve all go-to-market plans to ensure the alignment marketing strategies with new product launches, content updates, and promotions.
• Brand Development : Create and implement brand strategies from concept to execution, including brand identity, target audience identification, competitive market analysis, and product positioning. Lead team to ensure consumer messaging, creative positioning, and segmentation are consistently on brand across entire game portfolio.
• Performance Measurement / P&L Responsibility : Measure, analyze, and optimize marketing activities using advanced marketing tools and processes; evaluate and report on the financial impact of marketing campaigns. Evaluate all campaigns to ensure execution meets strategic and financial objectives. Serve as department budget owner; tracking and maintaining total spend to P&L.
• Creative Asset Management : Oversee and direct both internal and external creative teams in developing brand marketing assets, such as key art, trailers, logos, metadata, and other marketing collateral.
• Strategic Collaboration & Partner Relationships : Leader in fostering strong relationships with First Party and other partners to create new opportunities for marketing activations, promotions, and impact. Work collaboratively with studio direct reports, leadership, executive producers, and internal / external teams to establish and achieve marketing and business goals.
• Innovation and Best Practices : Drive innovation and strategic vision. Apply best practices and inspire team to seek and apply creative thinking from both within and outside the gaming industry to promote products effectively.
• Team Development : Oversee the development and mentorship of brand marketing team which includes brand marketing managers, associate brand marketing managers and marketing coordinators.

Requirements

Preferred Qualifications

We invite you to get in the game with us and help us make exciting experiences!

About Our Company

Daybreak Game Company LLC is a global leader in large-scale online games. Best known for blockbuster hits and franchises such as DC Universe Online, PlanetSide, EverQuest, The Lord of the Rings Online, and Dungeons and Dragons Online, Daybreak creates, develops, and provides compelling online entertainment for millions of gamers worldwide. We are the game publisher for Darkpaw Studios, Rogue Planet Gaming Studio, Dimensional Ink Games, and Standing Stone Games. To top it off, we are making games in three of the coolest cities in the United States : San Diego, Austin, and Boston. We make games that bring people together and build lasting communities and are totally devoted to delivering the ultimate gaming experience! Find out more about our company at www.daybreakgames.com .

Be Aware of Fraudulent Recruiting Activities

Daybreak Game Company will never ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or through online messaging apps (WhatsApp, Hangouts). We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Daybreak Game Company's People & Culture team at people@daybreakgames.com if you encounter a recruiter or see a job opportunity that seems suspicious.