Digital Marketing Advisor

Under minimal supervision, plans and executes digital product strategy, technology / product development, technology and / or product support and / or customer engagement strategies in support of the company’s product and service portfolio.

Essential Functions

Journey Design & Technical Implementation

• Decipher journey business requirements to formulate a technical journey solution for the business problem.
• Create the Journey Canvas and configure Setup, Enter, logic flow, and Exit criteria.
• Configure Emails, Touchpoints, Automation, Queries, and Notifications in the technical platform.
• Setup Personalization (using cloud-based marketing automation platform), leveraging coding and platform expertise.
• Configure Splits and Decisions within the overall journey flow as part of Journey Canvas design.
• Lead marketing technology projects related to the utilization of marketing tools, providing leadership and technical solutions.
• Draft Blueprint documents based on the planned build.
• Drive journeys through the governance process, including writing and submitting CAB (Change Advisory Board / Control) requests and responding to follow-up questions. Data Management & Segmentation
• Define & manage Data Extensions schema (or similar database structures).
• Utilize a good understanding of data management, audience segmentation, and using SQL for querying data.

Development, QA & Reporting

Minimum Education

Bachelor's Degree / equivalent experience in marketing, finance, computer science, engineering or related business discipline.

Minimum Experience

Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.

More advanced degrees may offset experience requirements. A related Master’s Degree equals two (2) years experience.

Knowledge, Skills, and Abilities

Strong ability to understand business and customer needs, customer / user experience management, product analysis and technology capabilities.

Technical acumen.

Strong collaboration, communications and analytical skills.

Preferred Qualifications :

Pay Transparency : US : $7,094.23 / mo - $15,607.31 / mo, CO : $7,094.23 / mo - $14,957.01 / mo, MD : $7,488.36 / mo - $15,607.31 / mo, NJ : $7,488.36 / mo - $15,607.31 / mo, NY : $7,488.36 / mo - $15,607.31 / mo, NYC : $9,064.85 / mo - $15,607.31 / mo, WA : $7,488.36 / mo - $15,607.31 / mo

Pay :

Additional Details : This position will be remote. This position may be located anywhere within the United States excluding Alaska, Hawaii and US territories. Depending on your location, you may be required to work at a FedEx Campus location several times per week.

Pay Transparency :

The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations.  If this opportunity includes multiple job levels, the pay information represents the minimum and maximum range for all levels in that job family. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment.

Federal Express Corporation is an Equal Opportunity Employer including, Vets / Disability.

Reasonable accommodations are available for qualified individuals with disabilities throughout the application process. Applicants who require reasonable accommodations in the application or hiring process should contact recruitmentsupport@fedex.com .

Applicants have rights under Federal Employment Laws :

E-Verify Program Participant : Federal Express Corporation participates in the Department of Homeland Security U.S. Citizenship and Immigration Services’ E-Verify program (For U.S. applicants and employees only). Please click below to learn more about the E-Verify program :