Direct Marketing Program Manager

Description

At Regions, the Direct Marketing Administrator provides direct marketing support for the outlined strategy to include the development, audience, offer, incentive testing, creative development, production, budget management and overall channel project management.

Primary Responsibilities

• Leads cross-functional teams in the execution of integrated marketing campaigns
• Acts as a liaison with internal and external partners to provide input and recommendations on marketing campaigns and channels to achieve business objectives
• Develops marketing strategies and plans
• Manages the review and approval process of all direct marketing campaigns
• Leads the quality control process, ensuring that direct marketing creative meets business objectives, test design is followed, and all variable components for printed materials are accurate
• Leads and directs internal teams and agencies to ensure flawless execution of direct marketing campaigns
• Manages the budget and provides recommendations to be more cost efficient
• Suggests, recommends, and implements improvements
• Mentors and coaches junior team members, providing training and guidance

This position is exempt from timekeeping requirements under the Fair Labor Standards act and is not eligible for overtime pay.

Requirements

Preferences

Skills and Competencies

This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include : experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target :

83,158.90 USD$110,920.00 USD

Incentive Pay Plans :

This job may participate in an annual discretionary bonus plan.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

Location Details

Regions Center

Location : Birmingham, Alabama

Equal Opportunity Employer / including Disabled / Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.