Marketing & Communications Specialist

Title : Marketing & Communications Specialist

Organization : Boys and Girls Clubs of San Leandro

Location : Administrative Office

Department : Marketing & Communications

Reports to : Director of Marketing & Communications

Direct Reports : None

Exempt Status : Exempt

Position Type : Full-Time, On-Site

Compensation : $80,000-$105,000 Annual (DOE)

Benefits : Paid Health Insurance, PTO, Paid Holidays, Sick-Time, 501(c), EAP, Calm

Position Overview :

Under the supervision of the Director of Marketing and Communications, the Marketing & Communications Specialist leads the implementation of strategies that build brand awareness, strengthen engagement, and advance fundraising efforts. The Specialist plays a key role in ensuring consistent, high-quality branding and communications that reflect the Club's mission and values.

Through cross-departmental collaboration, the Specialist manages marketing and communication projects that drive member enrollment, support staff recruitment and retention, and enhance stakeholder engagement. Responsibilities include coordinating the design and production of marketing collateral and digital assets (e.g., reports, one-pagers, banners, event materials, and social media graphics), managing campaign timelines, and maintaining brand consistency across all platforms. The Specialist also supports the promotion and branding of Club and community events, helping to expand visibility and audience reach through digital media.

Essential Functions :

• Project & Campaign Management : Coordinate marketing and communications projects from planning through execution. Manage timelines, vendors, and internal approvals to ensure deliverables are completed on time and within scope.
• Program Support : Lead marketing initiatives that drive member enrollment, highlight program quality, and support staff recruitment and retention. Ensure all marketing and family communication materials meet grant compliance and reporting requirements.
• Brand Consistency : Maintain a cohesive visual identity and voice across all marketing materials and digital channels.
• Digital Marketing : Manage social media platforms, execute digital campaigns, and track performance metrics to grow audience engagement.
• Content Coordination : Content Coordination : Oversee the production of creative assets including social media graphics, web content, event materials, and internal communications. Draft and edit short-form copy such as social posts and web updates.
• Event Promotion & Branding : Support the marketing, promotion, and branding of fundraising, community, and member-facing events; coordinate event marketing materials and digital promotion timelines.
• Cross-Department Collaboration : Work with program, development, and HR teams to align communication strategies with organizational goals and key initiatives.
• Analytics & Reporting : Track engagement metrics, monitor campaign performance, and provide insights to inform marketing and enrollment strategies.
• Asset Management : Maintain organized digital libraries of photos, videos, and design files; ensure staff have appropriate access to current, brand-aligned assets and templates.

Key Responsibilities :

1. Project Management

2. Digital Media & Engagement

3. Brand Stewardship

4. Program & Event Promotion

5. Data & Insights

Requirements

Required :

1. Education & Experience

2. Skills & Competencies

3. Professional Qualities

Work Environment :

This position will work primarily in an Administrative office and School-based locations for the Boys & Girls Club of San Leandro. This role may occasionally require flexibility to accommodate organizational events or deadlines.

Key aspects of the work environment include :

The Boys and Girls Clubs of San Leandro is committed to diversity and inclusion and is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law. We encourage individuals from all backgrounds and experiences to apply. All employment decisions are based on qualifications, merit, and business needs.

The above description is intended to describe the general content and requirements for the performance of this job. It is not an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time, nor does it change your status as an at-will employee. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary Description

$80,000-$105,000 / Year