Director, Digital Marketing - Walnut Creek, CA

Apply for the Director, Digital Marketing - Walnut Creek, CA role at AutoWeb, Inc.

We are looking for a senior leader to build and lead our paid marketing and media operations, defining how AutoWeb executes demand marketing with precision, outcome-based performance, and scalable growth across all paid channels.

This is a 100% in‑off - right here in Walnut Creek.

This role reports directly to the Chief Marketing Officer. The person will be responsible for ensuring all paid media, measurement and analytics, and automation initiatives operate as one cohesive system.

What you’ll do :

• Oversee daily marketing operations, campaign pacing, data accuracy, and collaboration across internal teams and partners
• Manage seven figure media budgets across Google and Bing with a focus on accountability to ROAS
• Ensure campaigns run efficiently and processes are documented, measured, and continuously improved
• Identify and lead new experiments, pilot media or publisher partnerships, and internal initiatives in a Test → Learn → Scale → Automate framework
• Use experimentation to close the gap between performance, efficiency, and growth—the “triple constraint” of volume, cost, and quality
• Identify recurring manual processes or inefficiencies and design automation tools (scripts, APIs, workflows, AI copilots) with the largest potential to save time, reduce error, and create long‑term scalability

What makes you qualified :

Compensation

Base Salary : 150-175k USD

Compensation will be determined by factors including knowledge and skills, role‑specific qualifications, and experience.

Life at Autoweb

Who we are

As a fully integrated technology platform, Autoweb simplifies online marketing, empowering businesses of all sizes to gain access to in‑market locally‑targeted consumer demand at scale. As a One Planet Group company, we believe that businesses can thrive while making a positive impact on the world. Our values—integrity, innovation, and purpose—are at the core of everything we do. We’re dedicated to fostering an environment where team members feel supported, empowered, and inspired to achieve their goals.

The types of Personal Information we may collect (directly from you or from Third Party‑sources) and our privacy practices depend on the nature of the relationship you have with Autoweb and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. By continuing, you agree to Autoweb's privacy policy, which can be accessed here.

Seniority level

Executive

Employment type

Full-time

Job function

Marketing

Industries

Advertising Services

#J-18808-Ljbffr