Professor of Practice in Advertising and Public Relations Job at University of A

Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance the state and build a better world through education, research, and outreach by providing transformational opportunities and skills, fostering a welcoming climate, and nurturing creativity, discovery, and the spread of new ideas and innovations. The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life. As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary. Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening. If you have a disability and need assistance with the hiring process, please submit a request via the : Request an Accommodation. Applicants are required to submit a request for each position of which they have applied. For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.

• Demonstrated excellence in teaching in a higher education setting or demonstrated ability to teach required Advertising and Public Relations major courses, such as Advertising Principles, Public Relations Principles, Public Relations Writing, Creative Strategy and Execution, Media Planning and Strategy, Account Planning, and Campaigns, as well as digital / social media courses, incorporating case-based and experiential learning methods
• Minimum 15 years combined professional leadership or executive experience in the advertising / public relations industry, including but not limited to persuasive content strategy, social digital media campaign management, E-commerce, Artificial Intelligence, writing for various social media platforms or other areas based on area of expertise
• Demonstrated ability to supervise student projects, student media (Main Hill), student organizations (AD Club and / or PRSSA), contribute to curriculum development, facilitate industry connections, internships, and professional development opportunities, and potentially engage in research or scholarly activities
• Demonstrated commitment and ability to mentor undergraduate, honors, and / or graduate students, including serving on or directing thesis committees, senior papers, independent research, etc.
• Demonstrated and sustained commitment to maintaining nationally recognized professional experience in the advertising and public relations industries, including active involvement in organizations such as the Public Relations Society of America (PRSA) and American Advertising Federation (AAF)
• Professional experience in Consumer-Packaged Goods (CPG) marketing to teach ADPR courses, by bringing industry insights into areas such as brand storytelling, consumer behavior, media planning, influencer marketing and omni channel marketing relevant to fast-moving consumer goods
• Record of professional awards, honors, or industry recognition
• Strong record of successful publication and external funding in industry-relevant topics
• Demonstrated ability to develop effective undergraduate and graduate classes that complement the current course catalog
• Strong evidence of the ability to be an active, involved, and collegial member of a collaborative faculty team both on campus and in relevant national service organizations
• A proven track record of developing new and innovative courses that respond to emerging industry trends
• Current knowledge in the field of contemporary advertising and public relations, demonstrating expertise in emerging trends and technologies
• Skilled with the use of professional-grade tools for persuasive content creation, media planning, and campaign management, such as Cision, Meltwater, Sprout Social, Hootsuite, or Adobe Creative Suite
• Strong communication and interpersonal skills
• Ability to integrate real-world professional experiences and networks into the academic environment to create a dynamic learning experience for studentsFounded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation’s top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance Arkansas and build a better world through education, research and outreach by providing transformational opportunities and skills, promoting an inclusive and diverse culture and climate, and nurturing creativity, discovery and the spread of new ideas and innovations. The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation’s strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life. As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.The Student Right to Know and Campus Security Act was passed in 1990 and was amended in 1998 to form the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. This law requires that certain institutions of higher education distribute to all current students and employees a copy of the required report, and to all prospective students and employees a summary of what is contained in the yearly report. The report is available on the Internet and may be downloaded and printed with Adobe Reader 5.0 or higher software.The software is free and may be downloaded from prospective students and employees and all others who would like to obtain a copy of the yearly report but cannot print it from the Internet, a paper copy may be obtained by contacting the University of Arkansas Office of Admissions, Department of Human Resources or University Police.The report in its entirety is available on the Internet at :

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