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VP, Social Strategy
VP, Social StrategyHorizon Media • New York, NY, US
VP, Social Strategy

VP, Social Strategy

Horizon Media • New York, NY, US
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Job Title

Horizon Next

Job Description

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes : people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next : our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

Social Media Strategy 3 5%

  • Lead strategic social plan development in tandem with the Digital & Business Solutions teams
  • Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives
  • Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions
  • Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life
  • Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions
  • Work with Director to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions
  • Stay abreast of industry trends, develop POVs related to overall social marketplace buying
  • Provide final sign off on RFP creation and review of partners / site responses, act as point of escalation for partner negotiations and stewardship of key partnerships
  • Guide Director in coaching junior team members on impactful insight writing that is routed in data and action but pulls in larger digital strategy and provide final sign off

Drive innovation in analytics and digital strategies, partnering alongside Business Solutions team on larger initiatives

  • Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts
  • Oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
  • Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across social

    • Relationship Management 25%

  • Advance client relationship by maintaining positive rapport and championing trust through thorough understanding of their business and consistent delivery
  • Communicate and build relationships with senior level clients, ensuring strategy alignment and digital innovation is at the forefront of all campaigns and plans
  • Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
  • Apply knowledge of current / previous clients' specific business and industry to enhance and further relationships
  • Maintain a strong presence across Horizon Next departments (i.e. Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability
  • Foster trust & partnership across direct team and overall organization, ensuring positive collaboration stepping in to resolve any conflicts
  • Act as primary resource for Director and junior team members when faced with challenges navigating conversations with internal and external partners and clients
  • Primary social lead working closely with clients to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business

    • Team Management, Supervision and Delegation 25%

  • Build a community of inclusiveness and allyship, fostering an environment for team members to be their whole selves & do their best work
  • Provide ongoing, real-time, performance feedback to ensure continued team growth
  • Coach Director and other team members on mentorship, management, and feedback skills
  • Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
  • Ensure team members have training and support needed to achieve development goals, participate in developing learning agendas for all levels
  • Act as a resource for performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
  • Lead conversations around staffing needs
  • Promote the work of both junior and senior team members, set a positive team environment
  • Responsible for leaning into Horizon Next initiatives while encouraging junior team members to participate and engage within the larger Next Social community

    • Agency Stewardship 10%

  • Responsible for upholding a sense of community and knowledge sharing within the Horizon Next social business
  • Dispel high-level POVs on industry trends and updates across both clients and team members
  • Ensure the account is upholding the Horizon brand ethos that business is personal, creating a deep sense of team culture
  • Involvement in partner and agency relationships across client portfolio
  • Responsible for financial tracking of partner investments, as part of the larger Horizon umbrella

    • Training & Development 5%

  • Proactively take part in continued learning opportunities internally and externally
  • Maintain active knowledge of industry trends, educating clients and teams on relevant information
  • Attend relevant industry conferences and events
  • Foster an environment of learning and development, motivating junior team members to take internal and external courses to continue growth

    • Who You Are

  • A left and right brain thinker a data powered strategist
  • A collaborative, team-oriented manager with strong delegation and organization skills
  • Confident in navigating conversations with senior leadership internally and externally
  • A problem solver with foresight and the ability to develop creative solutions
  • Detail oriented with commitment to follow through
  • Nimble and flexible to succeed in a fast-paced environment
  • A strong leader, excited to manage and grow team members
  • Interested in the social landscape and a desire to innovate and keep up with trends
  • Committed to the success of Horizon as a whole, including how your accounts can contribute
  • A supporter of and advocate for diversity, equity and inclusion

    • Preferred Skills & Experience

  • 8-10+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact
  • Deep understanding of advanced analytics and performance media
  • Able to take data and provide insights, crafting a story for clients and their businesses
  • Strong familiarity with marketing principles, analytics and concepts
  • Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the social media planning process
  • Expert in negotiating and constructing social media plans, with understanding of planning, buying and activation
  • Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
  • Exposure to advanced targeting / retargeting tactics in social, used both 1st and 3rd party data
  • Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
  • Exceptional verbal and written communication skills; able to confidently present and "sell through" ideas both internally and to Clients, while coaching team members on these skills
  • Comfort owning and managing budget / investment levels in social media across multiple accounts
  • Strong experience navigating cross-department relationships
  • Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills

    • This role

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