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Vice President, Marketing Analytics & Operations

Vice President, Marketing Analytics & Operations

PresidioGlastonbury, CT, US
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Presidio, Where Teamwork and Innovation Shape the Future At Presidio, we’re at the forefront of a global technology revolution, transforming industries through cutting-edge digital solutions and next-generation AI. We empower businesses—and their customers—to achieve more through innovation, automation, and intelligent insights.

The Role - Vice President, Marketing Analytics & Operations

We are seeking an exceptional Vice President of Marketing Analytics and Operations to serve as the CMO's strategic partner in transforming our marketing organization through data-driven insights and operational excellence. This newly created role will build and lead a world-class marketing analytics and insights team while establishing the foundational infrastructure, processes, and measurement capabilities that will drive our marketing organization's strategic growth.

As a key member of the marketing leadership team, you will architect our marketing analytics function from the ground up, implementing comprehensive measurement frameworks that demonstrate clear ROI to executive stakeholders and technology partners. This role requires a visionary leader who can balance strategic thinking with hands-on execution in a dynamic, high-growth environment.

This position will be based in regions that are in the Eastern Time Zone in the United States with a preference for candiddates that reside in the Boston, MA area.

Responsibilities :

Strategic Responsibilities :

  • Build & Lead the Analytics Organization
  • Design and build a best-in-class marketing analytics and insights team, including hiring, developing, and managing top-tier talent
  • Establish the strategic vision and roadmap for marketing analytics capabilities and infrastructure
  • Create a data-driven culture within the marketing organization through training, process development, and change management

Executive Partnership & Strategic Planning :

  • Serve as the CMO's strategic right-hand, providing data-driven insights that inform key business decisions and marketing strategy
  • Partner with C-suite and other senior executives to translate business objectives into measurable marketing outcomes
  • Lead monthly business reviews with executive leadership, presenting comprehensive performance analysis and strategic recommendations

    • Revenue Operations & Growth Optimization :

  • Partner closely with Sales Operations to optimize the entire customer acquisition funnel, from lead generation through revenue realization
  • Develop and implement attribution models that accurately measure marketing's contribution to pipeline and revenue
  • Design and execute A / B testing frameworks to continuously optimize marketing performance across all channels

    • Marketing Technology & Infrastructure Leadership :

  • Own and optimize the complete marketing technology stack, ensuring seamless integration and maximum ROI
  • Evaluate, implement, and manage marketing technologies that support data collection, analysis, and activation
  • Establish data governance frameworks and ensure compliance with privacy regulations
  • Operational Excellence

    • Performance Measurement & Reporting :

  • Build comprehensive marketing dashboards and reporting infrastructure from the ground up
  • Develop standardized KPIs and measurement frameworks across all marketing channels and campaigns
  • Create automated reporting systems that provide real-time visibility into marketing performance

    • Financial Management & Partner Relations :

  • Own the marketing budget planning and reconciliation process, working closely with Finance to ensure accuracy and optimization
  • Manage partner operations, including MDF (Market Development Fund) allocation, tracking, and ROI reporting
  • Develop comprehensive ROI models that clearly demonstrate marketing's impact to technology partners and internal stakeholders

    • Process Design & Implementation :

  • Assess current marketing operations and implement scalable processes and systems
  • Design and implement lead management, campaign operations, and performance tracking workflows
  • Establish data quality standards and ensure accuracy across all marketing systems

    • Cross-Functional Collaboration :

  • Build strong partnerships with Sales, Finance, Product, and Customer Success teams to ensure alignment on goals and metrics
  • Lead monthly reconciliation meetings with Finance to ensure budget accuracy and forecasting precision
  • Collaborate with legal and compliance teams to ensure all analytics practices meet regulatory requirements

    • Key Success Metrics :

  • Establishment of comprehensive marketing attribution and ROI measurement
  • Implementation of real-time marketing performance dashboards
  • Successful partner ROI reporting and MDF optimization
  • Team building and development of high-performing analytics organization
  • Cross-functional stakeholder satisfaction and strategic influence

    • Required Skills and Professional Experience

  • Bachelor’s degree or equivalent experience and / or military experience; MBA or advanced degree in Analytics, Statistics, or related field preferred
  • years of progressive experience in marketing operations, analytics, or related fields with at least years in leadership roles
  • Proven track record of building and scaling analytics teams in high-growth technology companies
  • Demonstrated success in implementing marketing technology stacks and measurement frameworks
  • Experience managing multi-million dollar marketing budgets and partner relationships
  • Strong background in statistical analysis, data modeling, and business intelligence
  • Advanced proficiency in marketing analytics platforms (Adobe Analytics, Google Analytics, Tableau, Power BI or something similar)
  • Deep understanding of CRM systems, marketing automation platforms, and data warehousing solutions (Marketo, Pardot)
  • Experience with attribution modeling, predictive analytics, and advanced statistical methods
  • Knowledge of data privacy regulations and compliance requirements
  • Exceptional leadership abilities with experience building teams from -+ people
  • Strategic thinking with the ability to translate complex data into actionable business insights
  • Outstanding communication skills with experience presenting to C-level executives
  • Proven ability to influence cross-functional stakeholders and drive organizational change
  • Strong project management skills with experience leading complex, multi-stakeholder initiatives

    • Preferred Skills and Professional Experience :

  • Relevant certifications in marketing analytics, project management, or technology platforms a plus

    • What We Offer :

    This is a rare opportunity to build something from the ground up in a high-growth company, with significant autonomy to shape the marketing organization's future. You'll have direct access to executive leadership, substantial budget authority, and the support needed to build a world-class team and infrastructure.

    Your future at Presidio

    Joining Presidio means stepping into a culture of trailblazers—thinkers, builders, and collaborators—who push the boundaries of what’s possible. With our expertise in AI-driven analytics, cloud solutions, cybersecurity, and next-gen infrastructure, we enable businesses to stay ahead in an ever-evolving digital world.

    Here, your impact is real. Whether you're harnessing the power of Generative AI, architecting resilient digital ecosystems, or driving data-driven transformation, you’ll be part of a team that is shaping the future.

    Ready to innovate? Let’s redefine what’s next—together.

    About Presidio

    At Presidio, speed and quality meet technology and innovation. Presidio is a trusted ally for organizations across industries with a decades-long history of building traditional IT foundations and deep expertise in AI and automation, security, networking, digital transformation, and cloud computing. Presidio fills gaps, removes hurdles, optimizes costs, and reduces risk. Presidio’s expert technical team develops custom applications, provides managed services, enables actionable data insights and builds forward-thinking solutions that drive strategic outcomes for clients globally.

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    Vice President Marketing • Glastonbury, CT, US