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Marketing Director
Marketing DirectorRight at Home Central Texas • Waco, TX, US
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Marketing Director

Marketing Director

Right at Home Central Texas • Waco, TX, US
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Job Description

Job Description

Benefits :

  • 401(k) matching
  • Bonus based on performance
  • Company car
  • Paid time off

Marketing Director

Service Area : Temple, Killeen, and Waco, TX

JOB SUMMARY

Are you looking for a challenging and rewarding role that allows you to make a real difference in your community? If so, Right at Home Central Texas has the opportunity for you!

We are a locally owned home care organization with an extraordinary culture focused on compassion, professionalism, and person-centered care. The Marketing Director is responsible for ensuring exceptional client and family experiences while representing Right at Home in the community to develop meaningful relationships, promote services, and build referral pipelines.

CORE RESPONSIBILITIES

Community Relations & Marketing Outreach

  • Build, strengthen, and maintain relationships with community partners, referral sources, and veteran service organizations.
  • Represent Right at Home at community events, veteran outreach programs, and healthcare networking opportunities.
  • Promote Right at Homes services and programs through presentations, educational outreach, and creative marketing efforts.
  • Identify opportunities for new partnerships and referral growth within the healthcare and veteran support networks.
  • Manage social media accounts
  • Track marketing activity, report on outreach and referral trends.

    • Sales & Market Development

  • Increase care hours and market share by building a reliable and profitable referral pipeline.
  • Generate innovative ideas to enhance community awareness and differentiate Right at Home from competitors.
  • Maintain up-to-date knowledge of market rates, competitors, and industry trends.
  • Communicate market insights and growth strategies to leadership and internal teams.

    • Leadership, Communication & Culture

  • Serve as a role model for the companys values, professionalism, and client-first approach.
  • Communicate clearly and compassionately with clients, families, caregivers, and referral partners.
  • Collaborate across departments to align care delivery with outreach goals.
  • Demonstrate enthusiasm, integrity, and a positive, solutions-focused mindset.

    • CORE COMPETENCIES

  • Verbal Communication : Clear, empathetic, and professional communicator across all settings.
  • Creativity : Develops innovative outreach and engagement strategies.
  • Organization : Efficiently manages schedules, outreach plans, and documentation.
  • Listening : Actively engages with clients and partners to understand their needs.
  • Likeability : Builds trust through warmth, genuineness, and respect.
  • Tenacity : Stays motivated, goal-oriented, and persistent in achieving results.
  • Energy : Brings enthusiasm and optimism to every interaction.
  • Influence : Inspires confidence in clients, families, and partners through credibility and care.

    • QUALIFICATIONS

  • High school diploma or equivalent required; bachelors degree in business, communications, social services, or healthcare preferred.
  • Minimum 25 years of experience in home care, healthcare marketing, community relations, or case management.
  • Strong understanding of veteran services, benefits, and community resources is highly preferred.
  • Excellent interpersonal, organizational, and multitasking skills.
  • Proficiency in Microsoft Office, Canva and social media.
  • Ability to work independently with sound judgment and professionalism.
  • Valid drivers license, reliable transportation, and proof of insurance required.
  • Availability for evening and weekend events outside of business hours.

    • BENEFITS

  • Competitive pay
  • Medical, dental, and vision coverage
  • Paid time off (PTO)
  • 401(k) retirement plan
  • Recognition programs and a supportive, team-oriented work culture
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