Head of Editorial Platforms

About General Motors

At a time of accelerating change, General Motors is leading with agility and efficiency while driving innovation and choice across our compelling lineup of vehicles. GM offers both a broad portfolio of EVs built on our proprietary battery platform and a diverse family of market-leading gas and diesel cars, trucks, and SUVs.

Building on a century of automotive expertise, GM is leveraging software, hardware, AI, and sensors to produce safer, smarter, and cleaner vehicles. We're developing advanced driver-assistance and autonomous vehicle technology to eliminate human-driving error, save lives, and improve mobility for everyone.

We're driving American jobs, technological progress, and global manufacturing excellence. GM plays a cornerstone role in the global economy, with more assembly plants in the U.S. than any other automaker and over 150,000 employees, 90,000 of them in the U.S.

About the Role

General Motors is seeking a strategic and hands-on Head of Editorial Platforms to oversee the digital ecosystem for GM's owned editorial properties — including GM News and other brand storytelling sites. This role will define and evolve how GM shows up through content—bringing together audience growth, SEO / SEM excellence, UX innovation, and editorial creativity to strengthen GM's reputation as a leader in technology, design, and the future of mobility.

The ideal candidate brings together storytelling instincts and analytical precision. You'll partner across communications, marketing, and digital experience teams to ensure GM's content not only tells powerful stories but also performs—reaching and engaging the right audiences across search, social, and emerging AI-driven discovery platforms.

Key Responsibilities

Oversee GM's editorial sites and content platforms, including GM News and related brand publishing channels.

Develop and implement SEO and SEM strategies to drive discoverability, engagement, and authority for GM's stories and announcements.

Define and execute audience growth strategies, leveraging analytics, insights, and distribution best practices to expand reach across owned and earned channels.

Partner with UX and digital teams to evolve site architecture, improve user journeys, and enhance accessibility and performance.

Create and operationalize editorial processes that streamline planning, publishing, and performance tracking across internal teams and agency partners.

Lead integrated content strategies that align with communications, brand, and marketing initiatives—ensuring cohesive storytelling across channels.

Spearhead new editorial initiatives, such as video series, podcasts, and interactive content experiences that highlight GM's innovation, culture, and leadership.

Drive optimization for AI and LLM discovery, ensuring GM's content is structured and surfaced effectively across emerging platforms.

Implement AI tools and features across both workflows and site development.

Analyze performance data to inform strategy, share insights with stakeholders, and continually optimize content and platform investments.

Qualifications

15+ years of experience in digital editorial, content strategy, or platform management—preferably in the automotive, technology, or innovation sectors.

Deep expertise in SEO / SEM, UX principles, and audience development.

Proven experience managing content platforms, CMS systems, and cross-functional publishing workflows.

Understanding of structured data, content tagging, and optimization for AI / LLM platforms.

Strong storytelling and editorial judgment with the ability to deliver expert editorial guidance across formats and audiences.

Demonstrated success launching and scaling new editorial or content marketing programs.

Strong analytical mindset and comfort working with data and KPIs to inform decisions.

Excellent collaboration, communication, and stakeholder management skills.

This role is based remotely but if you live within a 50-mile radius of Atlanta, Austin, Detroit, Mountain View, or Warren, you are expected to report to that location three times a week at minimum.

Compensation

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

The salary range for this role is $158,500 – $242,900. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential : An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

This Role is NOT Eligible for relocation benefits

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

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