Creative Producer, TikTok Beauty (Beverly Hills)

About SuperOrdinary :

At SuperOrdinary, we're the driving force behind the global success of today's most exciting consumer brands. We're not just an agency; we're a dynamic growth partner and marketplace expert, connecting brands like Milk Makeup, LG Beauty and Peter Thomas Roth with creators and consumers worldwide. Our team of e-commerce and social commerce gurus empowers brands to build influence, scale their global sales channels, and forge meaningful connections.

We're at the forefront of the social commerce revolution, with a proven track record of explosive growth for brands on TikTok Shop and other innovative platforms. We are harnessing the power of short video and livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.

The Opportunity : Creative Producer, TikTok Beauty

We are seeking a highly organized, creatively driven Creative Producer to lead the end-to-end creative vision for our beauty-focused TikTok Shop Livestreams while also overseeing the creative strategy for our new short-form beauty channel. This role will shape livestream storytelling, direct creators on set, and guide the content direction for high-volume TikTok short-form video production executed by the Social Media Manager. You will play a central role in building a high-performing content ecosystem across livestream and non-live formats as we scale a fast-growing sub-business within SuperOrdinary.

This role reports to the GM and is full-time onsite in Beverly Hills, CA.

Key Responsibilities

Livestream Creative Production

Own the creative direction and execution of each beauty livestream, including scheduling prep sessions, rehearsals, and post-stream regroups.

Build the full livestream rundown in partnership with product ops and paid media teams.

Write scripts, talking points, and show narratives that maximize engagement and drive conversion.

Direct hosts, cameras, and on-set creative choices during live sessions; oversee end-to-end production.

Determine product demos, set layout, and visual storytelling; provide inspiration and direction for set decor and adjustments.

Manage relationships with master creators and talent involved in each live session.

Monitor real-time engagement and make in-the-moment adjustments to optimize performance.

Analyze livestream metrics post-session and partner with data / strategy teams to improve future shows.

Short-Form Beauty Channel Creative Strategy

Develop the creative vision, tone, and content direction for our beauty-focused short-form TikTok channel.

Build content pillars, thematic storylines, and creative concepts aligned with beauty culture, trends, and audience insights.

Identify high-potential beauty trends and strategic opportunities for short-form formats that map back to brand and product priorities.

Provide creative direction, briefs, and ongoing guidance to the Social Media Manager responsible for daily short-form video production (35 pieces / day).

Review short-form content for storytelling, brand alignment, and visual consistency; ensure creative output meets channel standards.

Cross-Functional Collaboration

Partner with product ops, paid media, creative, and analytics teams to align livestream and short-form content with brand priorities, launches, and promotional moments.

Work closely with creators and internal teams to ensure that content, host style, and product messaging stay on-brand and strategically aligned.

Qualifications

Deep understanding of TikTok Shop livestreaming, social commerce, and beauty industry storytelling.

Extensive knowledge of beauty trends, audience behavior, and creator / content formats.

35 years of experience as a team leader or people manager, with the ability to guide creative contributors and talent.

Proven ability to engage audiences while managing multiple inputs, troubleshooting, and adjusting in real time.

Strong writing skills and ability to craft compelling, concise, and conversion-oriented scripts and talking points.

Ability to interpret performance data and translate insights into actionable creative adjustments.

Highly organized, fast-moving, and comfortable managing multiple concurrent workstreams under tight deadlines.

Proactive, self-directed, and solutions-oriented with strong creative intuition.

Compensation : $120,000$150,000 annual salary, depending on experience.