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Director, Ad Operations
Director, Ad OperationsFanatics • Los Angeles, CA, United States
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Director, Ad Operations

Director, Ad Operations

Fanatics • Los Angeles, CA, United States
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Job Description

About Fanatics Advertising

Fanatics Advertising is building the world's leading sports media network, connecting brands with fans across Fanatics' ecosystem of e-commerce, collectibles, media, and live events. We help advertisers reach highly engaged sports audiences through data-driven media products, unique commerce integrations, and premium sponsorship opportunities.

The Role

As Director, Ad Operations, you will be responsible for leading the executional backbone that ensures campaigns are delivered impeccably : pacing and performance, vendor / supply management (especially offsite and programmatic), and oversight of both our in-house and offshore ad operations resourcing. You will combine strategic leadership, technical acumen, and operational excellence to scale our advertising operations as we grow revenue, expand product offerings, and maintain high quality and efficiency.

What You'll Do :

Campaign Delivery & Pacing

  • Leading the team that oversees the full campaign lifecycle : trafficking, creative QC, tags / pixels, implementation, pacing, optimizations, delivery.
  • Develop frameworks for monitoring KPIs, budgets, pacing; identifying risks early and working with Sales to mitigate under-delivery or overspend.

Vendor & Offsite Supply Management

  • Manage relationships with external vendors / supply partners (DSPs, SSPs, exchanges, measurement / verification partners).
  • Ensure offsite supply sources comply with quality standards, delivery expectations, SLAs.
  • Negotiate terms, service levels, pricing or fees with vendors as needed.
  • Perform periodic audits of vendor performance and supply quality, remediating issues as needed.

    • Offshore / Distributed Resource Management

  • Lead and oversee offshore teams or remote / international resources contributing to trafficking, QA, reporting, optimizations.
  • Define roles, responsibilities, and workflows between in-house and offshore staff to ensure clarity, consistency, and efficiency.
  • Set performance metrics, provide feedback, coaching, ensure synchronous work practices and communication.

    • Operational Process & Quality Controls

  • Build, refine, enforce SOPs, escalation protocols, QA checkpoints.
  • Own tag / pixel management, discrepancy resolution (1st / 3rd-party), creative spec compliance.
  • Implement tools / dashboards to monitor operational health (campaign delivery, pacing drift, vendor performance, ticketing for issues etc.).
  • Ensure data / measurement integrity.

    • Cross-Functional Collaboration & Leadership

  • Partner with Sales, Product, Ad Product, Analytics, Finance, Legal to ensure smooth campaign hand-offs, pricing rules, inventory availability, technical feasibility.
  • Provide support during large or strategic deals with campaign setup, special technical requirements, custom scopes, etc.
  • Serve as escalation point for campaign delivery issues, vendor disputes or technical failures.

    • People Leadership & Team Development

  • Manage and develop several managers / senior specialists in campaign operations / trafficking / QA.
  • Plan and manage team priorities, capacity, resourcing (including offshore), headcount, training / upskilling.
  • Promote high standards, accountability, continuous improvement culture.

    • Strategic & Continuous Improvement

  • Identify operational bottlenecks, inefficiencies, and scale-ability risks; propose and lead process improvements or tool investments.
  • Keep up with ad tech innovations, measurement changes (privacy, identity, cookieless, etc.), creative / format trends; ensure Fanatics stays ahead.

    • What We're Looking For :

  • ~10+ years of experience in ad operations / digital advertising operations, campaign management or trafficking, with increasing leadership responsibility.
  • Deep familiarity with ad serving systems, tags / pixel tracking, ad tech stack (DSPs, SSPs, exchanges, verification / measurement tools).
  • Experience managing vendor / supply partnerships and offsite / programmatic supply.
  • Proven experience managing distributed teams / offshore resources.
  • Strong operational rigor : building workflows, enforcing QA, dealing with tags, discrepancies, performance issues.
  • Excellent stakeholder management and communication skills; ability to work cross-functionally.
  • Strong analytical skills and comfort with dashboards, reporting, KPIs, problem resolution.
  • Ability to manage multiple simultaneous campaigns; prioritize issues; stay calm under operational pressure.

    • Preferred Qualifications :

  • Experience in commerce media, sports media, or brands with strong inventories and direct + programmatic mix.
  • Prior experience with large campaign budgets and scale.
  • Familiarity with video / CTV / OTT / live event ad formats.
  • Experience managing or scaling an ad ops tech stack (automation tools, internal portals, workflow tools).
  • Knowledge of privacy / identity / cookieless trends and how they impact operations.

    • The salary range for this position is $188,000 to $235,000 , which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

    About Us

    Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

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