Marketing Director

Job Type Full-time Description

LifeSouth is a non-profit community blood bank serving more than 150 hospitals in Alabama, Florida, Georgia, and Tennessee. We are committed to meeting the blood supply needs of hospitals and their patients by providing the highest quality blood components and services. With more than 45 donor centers, 55 bloodmobiles and 2,000 blood drives a month, our LifeSouth team is dedicated to making sure the blood is there when you or your family is in need.

Our mission is to provide a safe blood supply that meets or exceeds the needs in each community we serve, and to provide a variety of services in support of ongoing and emerging blood and transfusion related activities.

We are seeking a dynamic and experienced Marketing Director to lead our marketing team and drive our marketing strategy. The ideal candidate will have a proven track record in developing and executing successful marketing campaigns, managing budgets, and leading a team of marketing professionals. This role requires strong leadership skills, creativity, and a deep understanding of market trends.

Key Responsibilities :

• Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
• Oversee the marketing budget and ensure effective allocation of resources.
• Lead, mentor, and manage the marketing team to achieve departmental goals.
• Analyze market trends and consumer behavior to identify opportunities for growth.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives.
• Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
• Stay updated on industry trends and best practices to maintain a competitive edge.

Skills and Qualifications :

Our Benefits :

This is a full-time position. Base starting salary is $85,000 - $93,500 per year. Salary is commensurate with experience. Criminal background check and drug screen required upon conditional offer of hire. Equal Opportunity / Affirmative Action Employer / Drug-Free / Tobacco Free Workplace.

The position description may not include all the duties and responsibilities of the job. Duties and responsibilities that are not listed, but which the employee may be expected to perform, will fall within the scope of the skills, knowledge and training for the position.

LifeSouth is a Drug-Free and Tobacco-Free Workplace. LifeSouth is a VEVRAA Federal Contractor as well as an affirmative action employer and provides equal opportunity to all persons, regardless of race, religion, age, gender, disability, status as a protected veteran, national origin, color, or any other classification in accordance with federal, state, and local statutes, regulations, and ordinances. Veterans are encouraged to self-identify as LifeSouth desires to provide protected veterans priority referrals for open positions. LifeSouth complies with all laws and regulations associated with the Family Medical Leave Act (FMLA) and the Americans with Disability Act (ADA). LifeSouth is an E-Verify employer.