Senior Manager, Growth Marketing

About Propel

Propel is on a mission to build technology that strengthens the social safety net. We’re a passionate team of ~100 Propellers who envision a future where every American has the tools and resources they need to thrive.

The Role

Growth marketing at Propel is at an exciting inflection point. We’ve laid the groundwork with early wins in paid acquisition, but we’re still in the early innings of building a scaled, multi-channel growth program. This role provides a unique opportunity to drive a disproportionate impact on a business that is keenly focused on growth, while helping millions of low-income Americans who deeply value our product.

We’re looking for a Senior Growth Marketing Manager to own and scale user acquisition at Propel. This is a high-impact, high-autonomy role responsible for driving sustainable, cost-effective growth through paid media and new channel exploration – working alongside a constellation of vendors and partners to bring strategy to life. You’ll report to the Head of Marketing and work closely with brand, lifecycle, product, and data to turn growth into a durable, compounding engine for the business.

Responsibilities

• Own the direction and performance of Propel’s acquisition program—defining strategy, setting channel mix, and driving growth while maintaining unit economics
• Translate strategy into executional excellence—partner with agencies to run high-performing campaigns across core channels, and test into new platforms to broaden reach and diversify paid mix
• Manage and optimize the paid media budget end-to-end, including forecasting, pacing, and reporting performance to leadership and cross-functional partners
• Build a high-performing creative engine—developing testing frameworks and workflows that consistently deliver new creative winners
• Lead rigorous A / B and incrementality testing, using structured analytics to unearth learnings and drive step-change improvements in performance
• Advance our attribution and modeling capabilities—refine measurement approaches in partnership with data as we grow into offline and upper-funnel channels
• Collaborate with brand, lifecycle, and product teams to drive system-level growth—ensuring cohesive messaging, seamless user journeys, and compounding impact across the funnel
• Manage agencies and vendors with structure and accountability, and help shape the future structure of the growth function—including hiring, mentoring, and developing junior marketers down the line

Qualifications

Benefits

Additional Considerations

More About Propel

Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like Vote.org, GoFundMe, and GiveDirectly.

Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.

Join us, and let's build something amazing together!

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