Senior Director, Digital Performance Marketing & Loyalty

Senior Director, Digital Performance Marketing & Loyalty

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

Overview

The Senior Director of Digital Performance Marketing & Loyalty will lead the strategic vision, execution, and optimization of all digital marketing and loyalty initiatives across the Americas for SharkNinja, a global leader in home appliances and cleaning solutions. This role is responsible for driving customer acquisition, engagement, and retention through data-driven performance marketing strategies and innovative loyalty programs.

The successful candidate will partner cross-functionally and globally to deliver integrated campaigns, optimize the customer journey, and enhance brand loyalty ultimately accelerating profitable growth across channels.

Key Responsibilities

Digital Performance Marketing Strategy

• Develop and execute a comprehensive digital marketing strategy to drive customer acquisition, retention, and revenue growth in the Americas region.
• Oversee all aspects of performance marketing including Paid Search (SEM), Paid Social, Display, Programmatic, SEO, and Affiliate channels.
• Define KPIs and performance benchmarks, ensuring measurable success through data-driven insights and continual optimization.
• Lead the development of full-funnel campaigns that maximize ROAS (Return on Ad Spend) and improve channel efficiency.
• Stay ahead of digital and technology trends to ensure SharkNinja remains at the forefront of performance innovation.

Loyalty and Customer Retention

Cross-Channel Optimization

Leadership and Team Management

Data, Analytics & Technology

Qualifications

Education & Experience

Skills & Competencies

Salary and other compensation : The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography / market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements : medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

This posting will close within 90 days from the original posting date.

Pay Range : $190,530 - $232,870 USD

Our Culture

At SharkNinja, we don't just raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact learning programs featuring bold voices redefining what's possible. When you join, you're not just part of a companyyou're part of an outrageously extraordinary community. Together, we won't just launch productswe'll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.