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Head of Retention
Head of RetentionGROWE • Hartford, CT, US
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Head of Retention

Head of Retention

GROWE • Hartford, CT, US
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Head Of Retention

At Growe, we don't just follow trends we set them. We are seeking a forward-thinking leader to spearhead our CRM strategy across regions where our products dominate the markets. This role is perfect for a strategic leader who embraces innovation and isn't afraid to push boundaries while leading an already established, top-performing team.

Growe Welcomes Those Who Are Excited To :

  • Develop and lead the CRM strategy for Latin America, Asia, and Africa, ensuring our clients are at the center of everything we do;
  • Manage and scale a talented, experienced CRM team, aligning daily operations with strategic objectives;
  • Deliver regular reports on CRM performance and KPIs, providing data-driven insights that support decision-making and strategy refinement;
  • Communicate the success of the strategy and team by providing analytical data that facilitates informed decision-making and strategic refinement;
  • Analyze data to identify growth opportunities - whether that's boosting sales, driving upsells, or retaining top clients through customized marketing campaigns and VIP offers;
  • Foster innovation by implementing new mechanics such as gamification, quests, and tournaments, continuously adapting strategies to rapidly changing market conditions;
  • Collaborate closely with other departments to deliver exceptional experiences for high-value clients.

We Need Your Professional Experience :

  • At least 1 year in a leadership position (e.g., lead or head role), managing teams of 6+ people with the ability to inspire and motivate them to achieve goals and deliver exceptional results;
  • 5+ years of experience in CRM-related roles, demonstrating a deep understanding of the full user flow cycle;
  • Experience in global markets, especially Latin America, Africa, or Asia;
  • Demonstrated experience in implementing gamification strategies (e.g., quests, tournaments) to boost engagement and retention;
  • Proficiency with CRM tools such as Optimove, Smartico, SugarCRM, or similar platforms;
  • Strong skills in Excel and Tableau for data analysis (Python and R are a plus, but not mandatory);

    • We Appreciate These Skills And Personal Qualities :

  • Strategic mindset with the ability to align CRM strategy with the company's goals;
  • Proven leadership in managing teams, developing employees, and solving complex challenges;
  • Data-driven approach, with the ability to analyze metrics and user behavior to drive informed decisions;
  • Innovative thinker, skilled at implementing new trends, gamification strategies, and creative solutions;
  • Excellent collaborator, able to work effectively with cross-functional teams;
  • Highly adaptable, thriving in dynamic, rapidly changing market environments.

    • We Are Seeking Those Who Align With Our Core Values :

  • GROWE TOGETHER : Our team is our main asset. We work together and support each other to achieve our common goals;
  • DRIVE RESULT OVER PROCESS : We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
  • BE READY FOR CHANGE : We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
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    Head Of • Hartford, CT, US

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