Marketing Specialist

Digital Marketing Specialist

The Digital Marketing Specialist will be responsible for developing, executing, and optimizing targeted patient and prospect communication programs to support Atlantic Health's Consumer Experience (CX) objectives. This role reports into the Director, Digital Marketing and will play an integral role in driving consumer experience, patient communication, personalization and consumer journey mapping to drive patient acquisition, engagement, satisfaction and retention.

Responsibilities :

• Partner with Technology, Operations and Digital Consumer Experience teams to develop and deploy patient communications via MyChart (the Atlantic Health patient portal), SMS, direct mail and automated outbound phone calls
• Develop and optimize pre- and post-appointment communication journeys, including appointment reminders and confirmations, billing notifications, patient education and procedure preparation, messages from care teams, treatment adherence prompts, operational announcements, and more
• Monitor and analyze response rates and program performance, identify trends, and extract actionable insights
• Support the development of dashboards and reporting
• Design and execute testing plans and make optimization recommendations based on test results
• Leverage marketing communication and automation platforms, streamline the marketing technology stack, and support a 360-degree view of the patient consumer
• Drive audience segmentation and targeting, communication preference and consent management, and maintain audience file hygiene and opt-in, opt-out and suppression lists
• Track expenses against the marketing budget
• Support automation and personalization capabilities development
• Manage relationships with internal and external technology partners
• Support copywriting, editing and template design
• Develop and manage production schedules
• Complete additional responsibilities and / or duties as assigned

Qualifications :

This is a hybrid position with the flexibility to work from home 2-3 days each week.

At Atlantic Health System, our promise to our communities is; anyone who enters one of our facilities, will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development, and opportunities we give to our more than 20,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation.

Our facilities and sites of care include :

Below are just a few of our accolades :

Atlantic Health System offers a competitive and comprehensive Total Rewards package that supports the health, financial security, and well-being of all team members. Offerings vary based on role level (Team Member, Director, Executive). Below is a general summary, with role-specific enhancements highlighted :

Team Member Benefits :

Note : In compliance with the NJ Pay Transparency Act (effective Sunday, June 1, 2025), all job postings will include the hourly wage or salary (or a range), as well as this summary of benefits. Final compensation and benefit eligibility may vary by role and employment status and will be confirmed at the time of offer.

EEO STATEMENT

Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and therefore abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.