Product Manager

Product Manager (CJA) : Hybrid in Dallas, TX (preferred) OR Los Angeles, CA

Optomi, in partnership with a global leader in digital customer engagement, is seeking a Senior Customer Journey Analytics Strategist to lead the enterprise-wide enablement, integration, and optimization of Adobe Customer Journey Analytics (CJA) .

This is a strategic, high-visibility role supporting a major MarTech modernization initiative and helping an enterprise unlock cross-channel customer insights using Adobe Experience Platform and CJA. This is NOT a hands-on dashboard / reporting role — it is strategy, governance, enablement, and cross-functional leadership.

Responsibilities :

• Serve as the enterprise’s primary authority on Adobe Customer Journey Analytics (CJA) capabilities, roadmap, and best practices.
• Translate marketing, CX, and business objectives into actionable CJA use cases , analytics frameworks, and measurement strategies.
• Partner with data engineering, MarTech, CRM / CDP teams, and external vendors to define data requirements, ingestion workflows, identity strategies, and integrations .
• Enable seamless data flows between AEP, CRM, CDP, analytics platforms, customer service systems, paid media , and API-driven tools.
• Lead cross-functional collaboration with marketing, analytics, engineering, and product teams to align priorities, onboard vendors, and activate capabilities .
• Troubleshoot platform, integration, and configuration issues alongside internal and external stakeholders.
• Train business teams on CJA dashboards, attribution, segmentation, insight development, and best practices .
• Establish governance frameworks, repeatable processes, standards, and documentation for CJA analytics and reporting.
• Support the organization as it transitions from legacy reporting tools to Adobe CJA.
• Provide strategic input on Adobe Experience Cloud capabilities as the organization evaluates platform decisions between Adobe and Salesforce.

Must-Have Qualifications :

Why This Role Is Exciting :