Marketing Technology & Analytics Manager

Overview

Our business is BBQ, and business tastes good. Traeger invented the wood pellet grill over 30 years ago, and we’ve been revolutionizing outdoor cooking ever since. We’re a team of disruptors, innovators, problem solvers, and food fanatics who are dedicated to bringing people together to create a more flavorful world. From our headquarters in Salt Lake City and beyond, we work tirelessly to provide a world-class experience to our customers, retailers, and especially our employees. If you’re a team player who’s dedicated to delivering top-quality results every day, then we want you to come cook with us!

What You’ll Do

Traeger is seeking a MarTech and Analytics Manager who will serve as the connective tissue between marketing technology, analytics and business impact, for Traeger and MEATER. This role is ideal for a data-driven marketer who thrives at the intersection of technical execution, analytical storytelling, and cross-functional influence. You’ll own the integrity of marketing data, turn insights into strategy, and help drive smarter decisions across performance, retention, and customer experience.

How You’ll Help Us Win

Technical Expertise

Own configuration, deployment, and maintenance of Google Tag Manager (GTM), Google Analytics (GA4) and Segment (CDP) across the digital ecosystem.

Collect, process, and analyze marketing data across web analytics, CRM, advertising platforms, and CDPs.

Partner with engineering and marketing to ensure seamless data flow, proper tagging and clean attribution paths.

Understand data models, events, and tracking logic that power reporting and automation.

Maintain and evolve documentation of data flows, tagging architectures, and governance practices.

Business & Analytical Insight

Translate complex data into clear, actionable insights that drive marketing efficiency and business outcomes.

Build and automate dashboards (e.g., GA4, Looker Studio) to track funnel performance, ROI, and lifetime value.

Drive attribution, incrementality, and channel-mix analyses to inform investment decisions.

Identify growth opportunities by connecting platform metrics with broader commercial KPIs (conversion rate, CAC, ROAS, retention).

Support forecasting and performance reviews by interpreting multi-channel data and making recommendations.

Cross-Functional Influence

Partner with marketing, finance, and product teams to connect insights to measurable business impact.

Translate technical analytics into strategic recommendations digestible for both technical and non-technical stakeholders.

Serve as the go-to subject matter expert for measurement, attribution, and martech stack performance.

Advocate for data integrity, consistent taxonomy, and smarter experimentation across the organization.

Success Metrics

Improved tracking accuracy and attribution confidence.

Reduction in data discrepancies and reporting latency.

Increased adoption of dashboards and insight tools by marketing leadership.

Demonstrated business impact through data-led optimization and recommendations.

What You’ll Need to Succeed

4–6 years of experience in marketing analytics, marketing technology or digital performance measurement.

Advanced proficiency in Google Analytics (GA4), Google Tag Manager, and Segment or similar CDP.

Hands-on experience with data visualization tools (Looker Studio, Power BI, or Tableau).

Familiarity with CRM systems, ad platforms (Meta, TikTok, Google Ads, Amazon Ads), and APIs / webhooks.

Understanding of attribution models, campaign measurement frameworks, and data privacy regulations (GDPR, CCPA).

Strong problem-solving skills, data curiosity, and ability to communicate complex topics clearly.

Experience influencing decision-making through storytelling and insight translation.

Preferred Skills

Experience within ecommerce or retail environment.

Familiarity with Shopify, Amazon and marketing automation tools.

Exposure to A / B testing, CRO and Media Mix Modeling.

Basic SQL or Python for data validation and analysis.

Why You’ll Love to Work Here

Be part of the most disruptive force in outdoor cooking

Join a true team working towards a common goal

Culture of risk-taking, innovation, & quality

Much. Food.

Have an outdoor lover’s paradise in your backyard

Full medical / dental / vision package to fit your needs

401k to help you plan for the future

Individual professional development programs & initiatives to help you grow professionally

Great discounts on all things Traeger

Did we mention all the food?

Seniority level

Director

Employment type

Full-time

Job function

Research, Analyst, and Information Technology

Industries

Manufacturing

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