Manager, Personalization Analysis & Operations

About the role

SBH is actively growing and expanding its use of personalized customer experiences and hyper-personalization to better serve our customers role will be responsible for tracking and monitoring the effectiveness of personalization experiences and supporting the setup and measurement of new personalization tests as well as supporting ongoing updates to personalization experiences.

“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

Responsibilities

• Accountable to coordinating the test and measurement setup and tracking of new personalization tests as well as the tracking and reporting of the personalization tests and overall progress
• Establish and maintain operations with digital business partners to personalize ongoing experiences like promo, SKU, and seasonal trends
• Effectively prioritize new experimentation within the personalization operational roadmap and leverage data to guide ongoing development
• Generate customer insights from data to guide strategic direction of personalized experiences
• Collaborate with digital business teams to build business hypothesis leveraging deep understanding of customer behavior and strategize improvements to web performance.
• Identifying opportunities for optimizations on personalization experiences
• Work cross functionally with many other departments to coordinate and execute operational needs and / or to setup a new or optimize an existing personalization experience
• Supports two business units under the direction of the Personalization Strategy Lead
• Work closely with both the Sr. Product Manager managing the personalization roadmap as well as the CRM personalization lead to ensure experiences are coordinated, optimized, and measurable across channels

Knowledge, skills & abilities requirements

Competencies & attributes

Working conditions & physical requirements

The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.

This position will be required to work at a computer leveraging technologies and will be required to join video meetings and calls throughout their work day.

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and (k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

LI-Hybrid