Brand Manager

Reimagine agriculture. Share it with the world.

At AACo, we’re not just producing better beef - we’re shaping a better future, and we’re looking for a dynamic, creative, and commercially-minded Brand Manager to lead the global brand strategy for Westholme Nature-Led Australian Wagyu. This is a pivotal role for a passionate brand builder who thrives in luxury food culture and is ready to make a mark in international markets.

Who We Are

Australian Agricultural Company (AACo) is a leading food and agriculture company that produces high-quality Wagyu beef while delivering nature-led solutions at scale. Established in 1824, we’re proud to be Australia’s oldest continuously operating company – and we’ve had plenty of time to figure out how to be the best workplace we can be with the support, training and opportunity you need to shape your career your way. We’re proud of our history and deeply committed to sustainably feeding the future - and we’d love you to be part of it.

Key Responsibilities

• Build and execute annual brand plans for Westholme, collaborating with global and local marketing teams to identify growth opportunities and leverage insights for strategic actions.
• Lead the development and implementation of omni-channel campaigns, ensuring creative excellence across paid, owned, and earned media, events, and partnerships.
• Manage agency partners to deliver high-impact PR, event, chef, and brand collaborations, providing clear briefs and ensuring timely, full-scope delivery.
• Track and evaluate brand activities against KPIs, using data and insights to optimise performance and support increased ROI.
• Develop and mentor the Associate Brand Manager, fostering strategic marketing skills and collaborative success.
• Influence and collaborate cross-functionally with commercial teams, distributor partners, key customers, and brand partners globally.