Account-Based Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes business-critical data that is trapped inside of documents. Until now these were disconnected from business systems of record costing businesses time money and opportunity. Using Docusigns Intelligent Agreement Management platform companies can create commit and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What youll do

The Account-Based Marketing (ABM) Manager will be responsible for developing executing and measuring highly personalized multi-channel marketing campaigns focused on driving expansion retention and advocacy within our most strategic enterprise client accounts. This role is a critical link between Marketing Sales and Customer Success ensuring a cohesive and targeted approach to maximizing the adoption of our IAM product with our largest customers. The ideal candidate has a proven track record of using data-driven insights and deep account understanding to develop and execute ABM programs influence key stakeholders and grow pipeline within existing accounts.

This position is an individual contributor role reporting to the Director of Executive Engagement.

Responsibility

Collaborate closely with Enterprise Account Executives (AEs) and Customer Success Managers (CSMs) to identify whitespace opportunities cross-sell / up-sell potential and strategic relationships within a named list of 10-15 top-tier accounts

Design and execute highly personalized ABM campaigns across multiple channels including personalized content digital advertising (LinkedIn programmatic) direct mail executive events webinars and sales enablement assets

Work with the content product marketing and values consulting teams to tailor messaging and value propositions specific to the goals pain points and existing tech stack of individual accounts

Equip Enterprise Sales and CS teams with the necessary tools talking points and insights to activate their part of the ABM program and drive targeted engagement

Define track and analyze key metrics including pipeline influenced account engagement scores new contract value (ACV) from expansion contact acquisition and overall program ROI

Present insights and recommendations to marketing and sales leadership

Leverage intent data and platform intelligence to trigger timely relevant campaigns and surface high-priority accounts and contacts to the sales team

Job Designation

Hybrid : Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency : Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office Hybrid or Remote and are specific to the role / job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law.

What you bring

Basic

5 years of experience in B2B marketing with at least 2 years specifically managing and executing ABM programs for enterprise or strategic accounts

Demonstrated success in driving pipeline and revenue growth through targeted expansion campaigns (up-sell / cross-sell)

Experience with modern ABM platforms (e.g. Demandbase Influ2) and Salesforce (or a similar CRM) for tracking reporting and campaign management

Experience with enterprise sales cycle complex buying committees and the distinction between Land and Expand strategies

Bachelors degree in Marketing Business or a related field

Preferred

Excellent collaboration and communication skills with the ability to influence cross-functional teams (Sales CS Product)

Experience in the B2B SaaS or Cloud Technology space

Familiarity with leveraging Customer Health Score data from Customer Success platforms

Experience developing and hosting executive-level engagement events (e.g. executive roundtables)

Certification in relevant ABM frameworks or platforms

Experience with strategic thinking and planning

Proven results-driven execution

High attention to detail and quality

Experience with analytical and data-informed decision making

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge skills and experience.

Based on applicable legislation the below details pay ranges in the following locations :

California : $101500.00 - $156750.00 base salary

Illinois Colorado Massachusetts and Minnesota : $97000.00 - $133300.00 base salary

Washington Maryland New Jersey and New York (including NYC metro area) : $97000.00 - $139525.00 base salary

This role is also eligible for the following :

• Bonus : Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan which is calculated as a percentage of eligible wages and dependent on company performance.

Global benefits provide options for the following :

Work Authorization Notice : Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time permanent basis without the need for current or future sponsorship.

Life at DocuSign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees customers and the communities in which we live and work. You can count on us to listen be honest and try our best to do whats right every day. At Docusign everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed to be heard to exchange ideas openly to build lasting relationships and to do the work of their life. Best of all you will be able to feel deep pride in the work you do because your contribution helps us make the world better than we found it. And for that youll be loved by us our customers and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation or a religious accommodation during the application process please contact us at .

If you experience any issues concerns or technical difficulties during the application process please get in touch with our Talent organization at for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states : Alaska Hawaii Maine Mississippi North Dakota South Dakota Vermont West Virginia and Wyoming.

EEO Statement

Its important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience skill aptitude and a can-do approach. We will not discriminate based on race ethnicity color age sex religion national origin ancestry pregnancy sexual orientation gender identity gender expression genetic information physical or mental disability registered domestic partner status caregiver status marital status veteran or military status or any other legally protected category.

EEO Know Your Rights poster

Required Experience :

Manager

Key Skills

Instrument,Architectural Design,Basic,Jni,Blogging

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

Monthly Salary Salary : 101500 - 156750