Sr Manager, Digital Strategy

Senior Manager, Digital Strategy

We are seeking an experienced and innovative Senior Manager, Digital Strategy, to join us and lead a digital marketing team that drives results for key products in the Cisco Security portfolio, like XDR and Secure Access. The Senior Manager, Digital Strategy, will play a critical role in scaling our end-to-end digital ABM program and shaping the direction of our digital demand generation strategies across channels. The ideal candidate should have a solid background in marketing, management, have exceptional communication skills, and a strong understanding of digital demand generation and brand building. This role will work closely with demand and regional leaders within marketing and the sales teams.

Responsibilities :

• Lead cross-functional teams to develop comprehensive demand strategies and digital account-based marketing activations aligned with organizational goals.
• Manage and scale digital webinars program across the security portfolio.
• Implement process improvements to assist other departments for visibility.
• Negotiate contracts and manage relationships with external vendors and partners.
• Manage and balance budget submissions.
• Analyze performance of each channel to optimize and rebalance investments across channels.
• Understand and analyze pipeline metrics to determine effectiveness.

Minimum Qualifications :

Preferred :

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and / or Canada :

The starting salary range posted for this position is $174,000.00 to $219,200.00 and reflects the projected salary range for new hires in this position in U.S. and / or Canada locations, not including incentive compensation, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and / or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies :