Digital Marketing Manager

Overview

Job Title :

Digital Marketing Manager

Job Classification :

Classified / Non-Instructional

Reports to :

Chief Marketing Officer

Work Schedule : Calendar Year

The Digital Marketing & Enrollment Manager plays a critical role in promoting the brand, mission, and enrollment goals of the Career Academy Network of Public Schools. This position combines strategic marketing, digital content management, and hands-on enrollment support to ensure consistent messaging, increased visibility, and high engagement with prospective students and families. This person will also serve as a key ambassador during school tours and events.

Qualifications

Bachelor’s degree in marketing, communications, or related field preferred.

7+ years of experience in digital marketing, preferably in an education setting.

Strong design sense and digital storytelling ability to use Canva or Adobe Creative Suite.

Familiarity with Google Ads, Meta Business Manager, GA4, and WordPress.

Excellent communication, organization, and interpersonal skills.

Bilingual skills, particularly in Spanish, are a plus but not required.

Primary Responsibilities

Digital Marketing

Manage and update websites using WordPress or similar CMS platforms.

Lead content creation for social media platforms (Facebook, Instagram, X, TikTok, etc.).

Design digital and print materials including flyers, posters, and postcards using Canva or Adobe Suite.

Manage Google Ads and Meta (Facebook / Instagram) campaigns to drive awareness and applications.

Analyze traffic and performance data using Google Analytics (GA4).

Ensure consistent brand messaging across all digital platforms.

Enrollment Support

Respond to inquiries from prospective families in a timely and professional manner.

Schedule and conduct school tours for interested students and families.

Assist in organizing and executing enrollment campaigns, open houses, and outreach events.

Help families navigate the enrollment process and online applications.

Track lead-to-enrollment funnel and support CRM follow-up efforts.

Collaboration & Operations

Coordinate closely with school staff, leadership, and the central office marketing team.

Use ticketing systems like Asana to manage and prioritize marketing / enrollment requests.

Support photography, videography, and media alerts for key events.

Monitor community sentiment and engagement online.

Essential Skills and Abilities

Must demonstrate foundational professionalism, including consistent attendance, punctuality, adherence to school policies and procedures, and strong employability skills. These are considered essential, non-negotiable expectations of the role.

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