WHO YOULL WORK WITH
The Global Brand Design Brand Initiatives team part of Nikes Brand Creative organization delivers world-class creative executions and rich storytelling against all future & early incubation brands.
You will partner with Sr. Creative Directors Art Directors Digital Designers Narrative & Voice Directors Social Creatives Brand Creative Leadership Digital & Brand Marketing Directors Production and Operations teams Media team as well as external agencies & external creators.
WHO WERE LOOKING FOR
As a Lead Global Brand Narrative & Writing youll be asked to bring the triumph and teamwork the pace and poetry of sport to storytelling. Youll use the power of words to add nuance and tonality to brand and product marketing campaigns partnering with cross-functional colleagues to land the big concept then ideate and write stories that take us somewhere new. Primary tasks include deftly articulating creative concepts; crafting thoughtful and persuasive messaging systems; and pitching platform-right content strategies. As part of a small and mighty Brand Initiatives Narrative & Writing team this role will have a focus on further developing and sustaining the NikeSKIMS brand along with various other project assignments.
- Deep passion and knowledge of global sport and athletes first and foremost.
- Bachelors degree in writing or related field. Will accept any suitable combination of education experience and training.
- Creative ownership experience working with Sr. Creative Directors Art Directors Marketing and Social partners to distill complex information and inspire forward progress through language and ideas.
- Proven creative mastery of advertising & editorial writing. Thorough ability to deliver outstanding copy content and ideas on time and with a high standard of excellence.
- Strong strategic communication high proficiency in effectively applying verbal skills to communicate complex ideas aligning stakeholders with clarity and impact.
- Collaboration & influence proven expertise in building trust across cross-functional teams and external partners.
- Entrepreneurial drive proficiency in identifying opportunities and driving innovation.
- Learning mentality ability to build on past experience with an open mind eagerly leaning into new subject matter and navigating varied ways of working.
- Online Culture Aptitude adept at identifying trends knowing whats next who the latest creators athletes and artists are all in the interest of connecting with the NikeSKIMS target audience meeting them where theyre at and taking them someplace new.
WHAT YOULL WORK ON
NikeSKIMS focus in partnership with Brand Initiatives Narrative Director NikeSKIMS Sr Creative Director and Brand Marketing team you will further articulate develop and bring to life the NikeSKIMS tone of voice at large and via seasonal product campaigns.A wider scope of Brand Initiatives in addition to the above focus area you may be tasked with taking on any and all manner of projects that come through the studio including but not limited to Olympics Nike x Lego ACG positioning of upstream Innovations and more.Executing with platform in mind you will be accountable for executional writing across Social platforms owned Digital surfaces Retail toolkits and more.Collaborating with creative partners leadership build and deepen relationships within your project teams in order to move work forward effectively and to develop product & consumer insights that lead to exceptional work that cuts through.Sport obsession immerse yourself in the subject matter of any project youre on. Seek out narrative angles into the story through the lens of sport. Become a preeminent expert so that nuggets of resonant knowledge shine through at every touch point.Stories grounded in athlete & product truths exhibit traits of a skilled interviewer who brings a storytelling angle to conversations with athlete protagonists and product designers. Seek out the expertise of Product Writing colleagues for innovation stories. Champion the story on set.Editing acumen be a skilled editor with a ruthless pen curating content and shaping multiple sources of information into a clear concise and on-brand story.Writers room proactively reach out to the Narrative & Writing colleagues around you collaborating to explore new angles stress-test rationale workshop lines and build community.We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form .
Required Experience :
Exec
Key Skills
Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding
Employment Type : Full-Time
Experience : years
Vacancy : 1