Marketing Associate

Job Summary The Marketing Associate supports the work of the Senior Marketing Manager and Director of Marketing on projects directed at maximizing company profits and developing sales strategies or marketing campaigns.

They assist in organizing campaigns and developing marketing strategies.

Their main focus is managing social media messaging, writing articles, filming videos, representing AVT at trade shows, and taking pictures at events and around the company.  This is not a Remote (work from home) position.

Responsibilities / Duties / Functions / Tasks Undertakes daily administrative tasks to ensure the functionality and coordination of the department’s activities.

Supports marketing executives in organizing various projects.

Conducts market research and analyzes consumer rating reports / questionnaires.

Employs marketing analytics techniques to gather important data (social media, web analytics, video data, rankings etc.).

Keep organized records of marketing metrics and results of past campaigns Updates spreadsheets, databases and inventories with statistical, financial and non-financial information.

Assists in the planning and organizing of promotional events Assists in traditional or digital campaigns and attends them to facilitate their success.

Prepares and delivers promotional presentations.

Composes and posts online content on the company’s website and social media accounts.

Writes marketing literature (brochures, press releases etc) to augment the company’s presence in the market.

Communicates brand stories indirectly through assisting with video / photo campaigns Understands each program to be able to inform Marketing teammates what newsworthy activity exists within the organization.

Work with CRM programs to gather customer data Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for the job.

Duties, responsibilities and activities may change at any time with or without notice.

Qualifications Minimum Requirements Bachelor's degree in business administration, marketing, communications, or a related field  Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing Understand how to post and edit to WordPress, Facebook, Twitter, LinkedIn, TikTok.

Must have a high level of creativity Must have strong organizational and project management skills, as well as attention to detail Understanding of Photography and Videography basics.

Create, proofread, and edit copy for various marketing channels, ensuring consistent brand voice Must possess a positive personality to successfully represent AVT at trade shows, socials, luncheons etc., Must possess a valid driver’s license.

Optional :

• Military Veterans Encouraged to Apply Graphic Design and Photography / Video Editing knowledge Understanding of the Request for Proposals (RFI, RFP) and contracting process Essential Mental Requirements Excellent written and spoken communication skills for documentation, intra-team, and interdisciplinary communication.
• Must possess effective organizational skills.
• Ability to think creatively and innovatively to tell a story Must be able to evaluate metrics and analyze data.
• Essential Physical Requirements While performing the duties of this job, the employee is regularly required to talk or listen.
• The employee frequently is required to stand; walk; use hands to handle equipment; and reach with hands and arms.
• The employee is occasionally required to assist with the assembly of a tradeshow booth and items.

Equipment / Software / Tools Used Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) WordPress, Beaver Builder Computer, phone, photocopiers, filing cabinets and fax machines Basic computer operating system (Windows) Microsoft Office Application (Word, Excel, PowerPoint) Our Heritage :