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Marketing and Development Writer
Marketing and Development WriterInsideHigherEd • Chapel Hill, North Carolina, United States
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Marketing and Development Writer

Marketing and Development Writer

InsideHigherEd • Chapel Hill, North Carolina, United States
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Department :

University Development Office-250100

Career Area :

Public Relations / Communications / Marketing

Is this an internal only recruitment? :

No

Posting Open Date : 11 / 05 / 2025

Application Deadline :

11 / 19 / 2025

Position Type :

Permanent Staff (SHRA)

Position Title :

Public Comm Specialist - Journey

Salary Grade Equivalent :

NC13 / GN10

Working Title :

Marketing and Development Writer

Position Number : 20073321

Vacancy ID : P020630

Full-time / Part-time Permanent / Time-Limited :

Full-Time Permanent

Hours per week : 40

Work Schedule :

Monday-Friday, 8 : 00am – 5 : 00pm

Work Location : CHAPEL HILL, NC

Position Location : North Carolina, US

Hiring Range : $54,000 - $65,000

Pay Band Information :

To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet .

Be a Tar Heel! :

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities . Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work / life balance.

Primary Purpose of Organizational Unit :

University Development’s purpose is to support the mission of the university by raising private resources to enhance financial support for students, faculty, programs, and facilities. University Development provides leadership and centralized services to all development offices throughout the University, serving as a focal point for annual giving, application development and IT support; campaign management; constituent programs; corporate and foundation relations; donor relations; gift planning; gift services; industry relations; marketing / communications; parents giving; principal gifts; prospect management, research and analytics; regional programs; scholarships and student aid; talent management; university events; and volunteer engagement.

Carolina Development is proud of its donor-centered philosophy, pursuing activities that always respect the interests and intentions of the donor as well as the University. The organization’s collaborative nature is a critical component to fulfilling our mission of raising private funds to benefit the university.

We welcome applicants from all backgrounds and transferable skills!

Position Summary :

This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station in Chapel Hill, NC.

Reporting to the Director of Marketing Content, the Marketing and Development Writer is responsible for creating strategic marketing content and communications in support of the University’s fundraising efforts and strategic initiatives. These communications mainly fall into three categories : 1) customized high-quality proposals, cases for support and stewardship pieces for donors and prospects; 2) compelling editorial and digital content that tells the story of the impact of fundraising at Carolina; and 3) copy for an array of projects – from event invitations to digital ad campaigns – that support fundraising across the University.

Minimum Education and Experience Requirements :

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Required Qualifications, Competencies, and Experience :

  • Outstanding writing skills on tight deadlines.
  • Strong editing and proofreading skills and demonstrated ability to follow a style guide.
  • Demonstrated experience successfully writing professionally for a variety of platforms such as presentations, impact reports, social media, articles and websites.
  • Ability to move quickly between assignments for various platforms in a fast-paced environment.
  • With a particular focus on private giving, the ability to develop a compelling story with memorable turns of phrases that evoke emotion and inspire action.
  • Knowledge of the techniques for disseminating information to the public through various channels of communication and marketing including print, web, email and various existing and new social media channels.
  • Demonstrated experience working in a highly collaborative, team-oriented environment.
  • Capable of sifting through large amounts of information, quickly distilling key points and translating them to memorable key messages while maintaining key facts and figures to support the message.
  • Experience supporting organizational / client initiatives while meeting tight schedules and deadlines.
  • Strong organizational ability and attention to detail.
  • Excellent verbal and interpersonal skills with the ability to counsel leadership across the campus.
  • Ability to build relationships across all levels of the organization.
  • An understanding of audience needs and ability to compellingly portray University priorities throughout content.
  • Ability to work independently and collaboratively.

Preferred Qualifications, Competencies, and Experience :

  • Grant or proposal writing experience
  • Experience working in Drupal and / or WordPress
  • Experience working in AdobeCreative Suite and Canva
  • Previous experience in higher education and / or nonprofit setting
  • Experience thoughtfully using generative AI in a professional setting
  • Experience in a communications role
  • Special Physical / Mental Requirements :

    Work Environment :

    Work is typically performed in an office or hybrid work setting with moderate noise levels. The role requires regular use of computers, phones and other office equipment. Occasional attendance at events, meetings or functions may occur outside standard business hours.

    Physical Requirements :

    The position requires the ability to remain stationary for extended periods while working at a desk or computer. Must be able to communicate with colleagues in person and electronically.

    Campus Security Authority Responsibilities :

    Not Applicable.

    Position / Schedule Requirements :

    Evening work occasionally, Weekend work occasionally

    Special Instructions :

    Writing Samples Required : Please upload two writing samples combined in a single PDF. Together, these samples should showcase your creativity and strategic writing skills.

    1) The first should be a feature article or similar piece that demonstrates your storytelling abilities and capacity to engage readers through narrative.

    2) The second can be any writing sample that best reflects your fit for this position, such as executive communications, a gift proposal, fundraising appeal, marketing copy, or other relevant work.

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    Development Writer • Chapel Hill, North Carolina, United States

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