Lifecycle Marketing Manager

Lifecycle Marketing Manager

Real opportunities. Real impact. Your career, redefined.

At Oceans, we help the best and brightest of Sri Lanka to take advantage of opportunities that otherwise wouldn't be available to them, while supporting entrepreneurs around the world. Our community (we call them Divers) don't do surface workthey go deep to solve complex challenges and make a real impact. And in doing so, they support bold ideas and expand their skills, broaden their expertise, and grow their careers, all without having to leave family and friends.

We're hiring a Lifecycle Marketing Manager to architect and optimize the full lifecycle experience across every stage of Oceans' marketing and client journeyfrom leads to intros, intakes, clients, dormant accounts, and long-term renewals. You'll design workflows, build messaging, create automations, and develop the systems that turn relationships into retention, impact, and revenue.

This is a role for someone who blends strategy with execution, pairing CRM expertise with thoughtful storytelling, experimentation, and rigorous measurement.

Accountability

Your success as a Lifecycle Marketing Manager will be measured by your ability to design, deliver, and iterate lifecycle systems that deepen engagement, strengthen client relationships, and drive measurable retention outcomes. Here's how you'll make an impact :

CRM & Automation Ownership

• Architect and maintain HubSpot workflows across every lifecycle stage
• Build the end-to-end journey : lead ? intro ? intake ? closed-won ? onboarding
• Implement reactivation systems for dormant accounts and design churn-prevention triggers
• Own segmentation, lead scoring, tagging, and behavioral automation logic

Email & Messaging

Client Journey Design

Data, Analytics & Experimentation

Cross-Functional Collaboration

Colleagues

As a Lifecycle Marketing Manager, you'll work closely with the Growth Marketing Lead, Content, PR, Design, Partnerships, and RevOps teams. Your work will bridge strategy, storytelling, and systemsensuring every touchpoint strengthens the relationship between Oceans and its clients.

This role reports directly to the Head of Marketing & Partnerships .

Skills & Qualifications

At Oceans, we believe in T-shaped individualsthose who bring deep expertise in one area, paired with broad curiosity and cross-functional strengths. As a Lifecycle Marketing Manager, your vertical depth will be CRM strategy, lifecycle automation, and messaging, while your horizontal range will support you across analytics, content, partnerships, and client communication.

To excel in this role, you should have :

Bonus Skills

Diversity of experience is core to Oceans. You are expected to work inclusively with individuals from a variety of backgrounds, ensuring that both personal and collective dignity are supported.

During the interview process, you'll have the opportunity to showcase your skills in the following areas :

Role Specifications

This is a remote role open to candidates based in South Africa . During the offer process, we'll share more information about our benefits and compensation philosophy, while updating our understanding of both market and individual factors.

About Oceans

At Oceans, we build remote teams that connect the world's top 1% of talent with visionary leaders. With us, you're not just doing a jobyou're redefining your career with opportunities designed to unlock your potential. We welcome the chance to discuss the complementary parts of our business during your interview process and encourage questions about where we are and where we are going.