Molson Coors Field Marketing Manager
At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other's successes. Here's to crafting careers and creating new legacies.
In the role of Field Marketing Manager working in Nashville Tennessee, you will be part of the Molson Coors Beverage Company U.S marketing team. This position reports to the Director of Field Marketing.
What You'll Be Brewing :
Most importantly, you will lead a team of talented colleagues, and support their growth and development through career discussions and consistent one on one conversations. Building the Molson Coors portfolio of brands within the management unit or territory level by driving local brand positioning and investment. Lead Management Unit budget execution, and collaborate with sales teams to drive co-op partner / distributor investment. Create strong customer relationships with alliance partners and provide thought leadership on industry and activation. Collaborate with strategy and planning teams and co-develop annual and 3 year marketing plans inclusive of Management Unit Alliance roadmap and investment strategy. Activate and develop support plans against new brands, national packaging innovations, and local promotional packaging opportunities aligned with strategic priorities. Relationship owner with key agency partners (creative (ATL / BTL), media, experiential). Development of people and team inclusive of FMA and CDX (where applicable). Conduct regular in-market work to both evaluate the effectiveness of our plans and to identify opportunities that enable us to be first choice for our customers and consumers.
Key Ingredients :
You are an authentic leader. You value and respect differences and believe everyone's unique differences is the key to collaboration and a winning team culture. You have a Bachelor's Degree in sales or marketing or a related field OR an equivalent experience. You have 5+ years of experience with marketing campaigns and field campaigns. You have the ability and willingness to travel regularly within the assigned market or territory to support business needs, as well as occasional meetings, trainings, and events outside the assigned territory. You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities. You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy. You are confident and competent. You are diplomatic, professional and exercise great judgment in developing and maintaining excellent business relationships within the business. You are serious about results and take pride in a proven track record in delivering.
Beverage Bonuses :
Flexible work programs that support work life balance. We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities. We care about our communities, and play our part to make a difference from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are. Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization. Ability to grow and develop your career centered around our First Choice Learning opportunities. Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources. Access to cool brand clothing and swag, top events and, of course... free beer and beverages! Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences.
Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic.
Field Marketing Manager • Nashville, TN, US