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Marketing Associate
Marketing AssociateExecutive Staffing Group (ESG) • Dallas, TX, US
Marketing Associate

Marketing Associate

Executive Staffing Group (ESG) • Dallas, TX, US
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Role Summary

We are seeking a Marketing Associate to own ESG's multi-platform strategy, content execution, and brand presence. This role covers everything from social media growth across LinkedIn, TikTok, and Instagram to updating the corporate website, improving client-facing documents, managing interns, and building scalable marketing systems. Ideal for someone who can think strategically and execute quickly.

Key Responsibilities

Social Media Strategy & Content Execution

  • Build and manage ESG's multi-platform strategy :
  • LinkedIn (primary), TikTok, Instagram, and periodic YouTube use.
  • Produce and edit short-form video content for TikTok, Instagram Reels, and LinkedIn.
  • Develop leadership / industry insight posts to enhance ESG's brand credibility.
  • Create monthly content calendars and ensure consistent publishing across all platforms.
  • Set up and monitor paid social tests (LinkedIn Ads, TikTok Ads, Meta Ads).

Website Ownership

  • Manage updates to the ESG website :
  • Refresh website
  • Add new placements or success stories
  • Improve layout / UX when necessary
  • Work with vendors or internal teams for any larger rebuilds or upgrades.

    • Branding, Design & Client-Facing Materials

  • Modernize all company-facing and client-facing documents (pitch decks, PDF one-pagers, candidate profiles, announcements) using Canva or similar tools
  • Build a cohesive visual identity across ESG's brand assets.
  • Maintain an organized asset library and documentation.

    • Email Marketing & Communications

  • Own monthly newsletters (client and candidate versions).
  • Draft announcement messaging (placements, new roles, success stories).
  • Support recruiters with polished communication templates.

    • Analytics & Reporting

  • Build and maintain monthly dashboards tracking :
  • LinkedIn impressions, engagement, followers
  • TikTok views, reach, and trends
  • Instagram engagement
  • Website traffic and behavior
  • Present insights to leadership with recommendations for optimization.

    • Team Leadership

  • Train, guide, and manage marketing interns or contractors.
  • Review work, set priorities, and ensure brand consistency across all channels.

    • Qualifications

  • 2+ years of experience in marketing, content, agency, recruiting, or a similar field.
  • Strong writing and editing skills for business and creative content.
  • Proficient in Canva , Google Analytics, and any major social scheduling tools.
  • Experience with TikTok or short-form video editing.
  • Familiarity with paid advertising platforms (LinkedIn Ads, Meta Ads, TikTok Ads).
  • Organized, strategic thinker who can execute with speed.

    • Success in the First Quarter (Q1 Expectations)

  • Launch a consistent weekly content cadence across LinkedIn, TikTok, and Instagram.
  • Establish ESG's marketing calendar and reporting dashboard.
  • Complete a full refreshment of client-facing documents and brand templates.
  • Update ESG's website to reflect modernized messaging and branding.
  • Run at least 1–2 small paid social experiments with measurable results.
  • Show consistent improvement in impressions, engagement, and brand visibility.
  • Successfully onboard and mentor an intern (if applicable).
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    Marketing Associate • Dallas, TX, US

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