Managing Director Martech-Strategy

Managing Director – MarTech Strategy

Join to apply for the Managing Director – MarTech Strategy role at VML .

Who We Are

At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Job Summary

A Managing Director, MarTech at VML is a client‑facing capability leader responsible for running and growing our CRM, marketing automation, and personalization business. This role requires a leader steeped in MarTech consulting and enablement who can engage directly with enterprise clients, pitch and win new business, deliver against complex programs, and lead an integrated capability in North America. The position is pivotal in ensuring that CRM and marketing automation are delivered at enterprise scale with excellence, embedding automation, AI, and agentic orchestration practices that future‑proof our capabilities. It’s a chance to play a leadership role in one of the industry’s largest CRM and automation practices while shaping the future of AI‑enabled marketing.

Key Responsibilities

Individual

• Client Delivery – Act as senior consultant and hands‑on partner in client work, helping design and implement CRM, marketing automation, and personalization solutions.
• Solution Architecture – Lead workshops and discovery sessions to map client needs, then design enterprise‑ready solutions blending data, platforms, and automation.
• Strategic Advisory – Partner with C‑level client stakeholders to shape transformation roadmaps for CRM, personalization, and MarTech operations.
• Pitch & Growth Leadership – Actively lead new business pursuits and proposals, bringing both strategic POV and technical depth.
• Capability Enablement – Build frameworks, templates, and playbooks that ensure delivery is standardized, scalable, and agentic‑ready.
• Thought Leadership – Represent VML externally as a subject‑matter expert on CRM, MarTech, and the role of AI in modern marketing.

Management

Qualifications

Preferred Qualifications

Compensation & Benefits

Base salary range : $125,000—$295,000 USD. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package (click WPP Benefits for more details).

Work Environment

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

EEO Statement

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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