Director, US Brand & Integrated MarketingTuro Inc • San Francisco, CA, United States
Director, US Brand & Integrated Marketing
Turo Inc • San Francisco, CA, United States
job_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
job_description.job_card.job_descriptionAbout the team Like every team at Turo, the Guest Marketing team is driven by our broader mission of putting the world’s 1.5 billion cars to better use. We’re responsible for developing and executing strategies that build brand salience, grow awareness, drive product education, grow usage, and deliver profitable growth. Our approach is data-driven. We dig deep into customer needs and challenges to ensure their voices shape our product development and messaging. We collaborate closely with Product, Research, Brand Strategy, Comms, Growth Marketing, Creative, and Design teams to deliver a seamless customer experience that resonates across all channels. As Director of Brand and Integrated Marketing, you’ll be the mastermind behind Turo’s story—bringing it to life through campaigns that grab attention and get results. You will play a pivotal role in executing Turo’s brand strategy, overseeing marketing campaigns, and ensuring consistent messaging across all channels.This important leadership position requires a strategic and creative thinker with a deep understanding of branding, marketing, and consumer behavior. You will lead the creation and execution of integrated, multi-channel marketing campaigns, collaborating with cross-functional teams, and utilizing market insights to enhance Turo’s market position.Reporting to the Senior Director, US Guest Marketing, this is a fast-paced role which will give you a high degree of ownership where your vision can steer Turo’s future. You are a skilled collaborator who has a proven ability to build influence, drive alignment, and bring together different teams around a common goal.# What you will do Partner with the Global Brand Strategy team to implement a robust, long-term brand strategy that aligns with the company’s mission, values, and overarching business goals, while strengthening its competitive position in the market. Co-develop a rich set of insights through primary market research that will help us understand our guest community better. By acting as an objective truth-seeker, you'll get to the heart of Turo’s customers, challenge assumptions, and provide data-driven recommendations to build great marketing communications and ultimately grow Turo’s business. Build and lead a high-performing team of marketing managers across PR / comms, integrated campaigns, and brand partnerships—setting a vision that inspires creativity and excellence. Oversee the full lifecycle of integrated marketing campaigns, from ideation, briefing, and audience segmentation to creative development, multi-channel execution, and post-campaign evaluation. Lead the strategy and execution across owned and earned channels; PR / comms, influencers, ambassadors, social and content, and seasonal CRM. Develop media plan recommendations for brand campaigns and oversee the execution of media buying across TV / OTT, OOH, Audio. Understand cultural and travel moments and how to leverage them to amplify Turo’s narrative as an innovative, culture shaping brand. Drive initiatives that build and protect long-term brand equity, such as thought leadership campaigns, sustainability efforts, or partnerships that enhance brand perception. Initiate and develop impactful brand activations, cultural marketing campaigns, and brand partnerships that grow brand awareness and build brand salience of Turo in the US. Formulate compelling co-marketing plans with existing strategic partners such as Delta, Untied Airlines, and Uber. Develop and manage annual brand and campaign budgets, optimizing resource allocation to balance cost efficiency with high-impact outcomes. Establish clear campaign objectives, manage multi-million-dollar budgets, and ensure all deliverables are completed on schedule, within scope, and aligned with strategic goals.# Your profile At least 10+ years of experience in brand management, marketing, or a similar leadership role. 10+ years brand management experience Bachelor’s Degree in a related field (business / marketing) Deep knowledge of upper funnel versus lower funnel dynamics, with a clear view on how to sufficiently evaluate the performance of campaigns. Master storyteller : You can craft a compelling narrative across different channels - you know how to match the message to the medium. Proficient in Google Docs, Sheets, Slides or Microsoft Word, Excel, PowerPoint Excellent communication, presentation skills, and executive presence# Bonus if you have High-growth startup experience is a plus. Experience & understanding of tech-enabled marketplaces# For this role, the target base salary range in San Francisco is $185,000-$235,000 annually. This role is also eligible for bonus, equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Fridays. Your recruiter can share more information about the various in-office perks Turo offers. # # Benefits Competitive salary, equity, benefits, and perks for all full-time employees Employer-paid medical, dental, and vision insurance (Country specific) Retirement employer match Learning & Development stipend to invest in your professional development Turo host matching program Turo travel credit Cell phone and internet stipend Paid time off to relax and recharge Paid holidays, volunteer time off, and parental leave For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.# About Turo Turo is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.Discover Turo at , the App Store, and Google Play, and check out our blog, . about the Turo culture according to Turo CEO, Andre Haddad.Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable. We welcome candidates with physical, mental, and / or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing PeopleOps@turo.com.
#J-18808-Ljbffr
serp_jobs.job_alerts.create_a_job
Director Brand Marketing • San Francisco, CA, United States
Job_description.internal_linking.related_jobs
Scale AI is looking for an accomplished and driven Director of Product Marketing to lead the function.The product marketing team at Scale helps maintain Scale's brand, brings new products and solut...serp_jobs.internal_linking.show_more
Airwallex is the only unified payments and financial platform for global businesses.Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses ...serp_jobs.internal_linking.show_more
A leading technology company in San Francisco is seeking a Director of Lifecycle Marketing to lead marketing efforts focused on customer retention and expansion.
This hybrid role involves developing...serp_jobs.internal_linking.show_more
Join us on our mission to make a better world of work.Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies crea...serp_jobs.internal_linking.show_more
This position can be 100% remote, but must be located in the United States.Dynavax is a commercial-stage biopharmaceutical company developing and commercializing novel vaccines to help protect the ...serp_jobs.internal_linking.show_more
At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their comp...serp_jobs.internal_linking.show_more
We believe in using space to help life on Earth.Planet designs, builds, and operates the largest constellation of imaging satellites in history.
This constellation delivers an unprecedented dataset ...serp_jobs.internal_linking.show_more
Senior Director, Brand Marketing.Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding i...serp_jobs.internal_linking.show_more
A San Francisco–based fashion label celebrated for its refined knitwear and effortless sophistication is seeking a.With over a dozen boutiques and a loyal following, the brand blends timeless desig...serp_jobs.internal_linking.show_more
A leading retail company in San Francisco is seeking a Director of Brand Marketing to lead strategic marketing initiatives, overseeing the brand’s physical and digital expression.The role requires ...serp_jobs.internal_linking.show_more
A leading fashion retailer is seeking an experienced professional for an affiliate marketing position in San Francisco.The candidate will develop a comprehensive affiliate marketing plan aligned wi...serp_jobs.internal_linking.show_more
Hey you… yeah YOU… we’re looking for a Brand Director to lead one of our core teams.Want to hear more? Let’s start with us… We are Venables, Bell and Partners, an independent, creative lead adverti...serp_jobs.internal_linking.show_more
A leading technology firm is seeking a Director of Field Marketing to transform their events strategy into a key driver of business growth.
The role focuses on managing a team of marketers, executin...serp_jobs.internal_linking.show_more
Reporting to the Senior Director, CRC Promotions, the Associate Marketing Director - CRC Promotions is responsible for developing and leading efforts to craft and execute promotional tactics suppor...serp_jobs.internal_linking.show_more
Full time Two Folsom, San Francisco, CA, US 94105.We're seeking a creative, collaborative, and passionate brand marketer to lead the multi-billion-dollar Active & Men's categories at Old Navy at on...serp_jobs.internal_linking.show_more
Director, Brand Marketing, Retail & Experience.Forget what you know about old-school industry rules.When you work at Old Navy, you’re choosing a different path.
From day one, we’ve been on a mission...serp_jobs.internal_linking.show_more
Omada Health is on a mission to inspire and engage people in lifelong health, one step at a time.Omada Health is looking for an experienced product marketing leader to join our team.This individual...serp_jobs.internal_linking.show_more
Director, Field & Brand Marketing, North America.Director, Field & Brand Marketing, North America.Airwallex is the only unified payments and financial platform for global businesses.Powered by our ...serp_jobs.internal_linking.show_more
Director of Product Marketing
Scale AI, Inc. • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Director, Field & Brand Marketing, North America
Airwallex Pty Ltd. • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Director, Lifecycle Marketing : Retention & Expansion
DocuSign, Inc. • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Director, Marketing Operations San Francisco
Culture Amp • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Senior Director, Retail Marketing and Operations
Dynavax Technologies • Emeryville, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Director, Industry and Solutions Marketing
Anaplan • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Director, Growth Marketing
Planet Labs PBC • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Senior Director, Brand Marketing
Affirm • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Marketing Director
PRTNR Recruiting • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
Director, Omnichannel Brand Marketing & Retail Experience
BoF Careers • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Director of Affiliate Marketing—Hybrid Leader
Gap Inc. • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Brand Director
Venables Bell & Partners • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Director, Field Marketing & Brand Experiences
Crusoe Energy Systems LLC • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Associate Marketing Director, CRC Promotions
Exelixis • Alameda, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Director, Brand Marketing
Gap • San Francisco, CA, US
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Director, Brand Marketing, Retail & Experience
Old Navy • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
Senior Director, Product Marketing
Omada Health • South San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
Director, Field & Brand Marketing, North America
Airwallex • San Francisco, CA, United States
serp_jobs.job_card.full_time
serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted